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Yik Yak is secretly pivoting to group messagingIn the weeks before it laid off most of its staff, Yik Yak employees believed the company was back on the right track. After a bruising fall, in which users revolted against the end of anonymous posting, the company appeared to have stabilized.
Yik Yak is back with a college Slack called HiveYik Yak crashed and burned after raising $73.5 million... then laying off most of its employees as users ditched its anonymous message board app. But now Yik Yak appears to be taking another shot at the college demographic with an app for chatting up people with the same classes, major or interest.
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