Hit Reply – Episode 5: Jobs To Be Done

What job is your user really hiring you for?

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Fred Rivett
Fred RivettMaker@fredrivett · Co-founder @ The Dot
Howdy folks 🖖 In this weeks episode I explain to Mike about Jobs To Be Done, a framework that frames everything around the question: "What job are our users really trying to get done here?" I also explain why we hire milkshakes. Hope you enjoy it. As always, any thoughts or questions, Hit Reply and let us know ✍️