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Hinge

The relationship app. Rebuilt & redesigned for relationships

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Justin McLeod
@jpmcleod · CEO, Hinge
Thanks Ryan! Last fall Hinge faced a turning point. Even though we were as big as ever and still growing, we knew we were simply not living up to our mission of helping people find relationships. After extensive research and even more soul-searching, we had to concede that in fact our entire model was flawed: swiping seemed to be an addictive game that did m… See more

Discussion

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Justin McLeod
@jpmcleod · CEO, Hinge
Thanks Ryan! Last fall Hinge faced a turning point. Even though we were as big as ever and still growing, we knew we were simply not living up to our mission of helping people find relationships. After extensive research and even more soul-searching, we had to concede that in fact our entire model was flawed: swiping seemed to be an addictive game that did m… See more
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Ryan Hoover
@rrhoover · Founder, Product Hunt
Big redesign, introducing a $7/mo charge and this cute criticism of "swiping culture": https://www.youtube.com/watch?v=CgiPhx2ag60 Some interesting stats in their Medium post. I haven't used a dating app in over a year so I'm curious what singles think of this direction.
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Dave Morin
@davemorin · Founder & Partner, Slow Ventures
I'm thrilled to share that Hinge has ditched swiping to double down on real relationships. Hinge's new app, which launched today, is completely redesigned and rebranded for people who want to escape the games and find something real. It gets rid of the 'swipe' and introduces the 'impression' - which leads to way more conversations and dates. Earlier this y… See more
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Chris Messina
@chrismessina · 🏆 PH Community Member of the Year!
Will a $7 membership fee and losing the "swipe right for love" model help Hinge become the Match.com for the next generation? On the day that the Atlantic published this long read on @tristanharris's work on how to fight back against apps that effectively addict their mobile users, it's worth considering whether Hinge will start a trend towards deeper, m… See more
James De Angelis
@jamesdeangelis · Product Designer @ Pinterest
Props to the team for tackling the bigger mission of real connections. After playing with this for a short while I really commend the bravery and direction you guys are going in, it finally feels like it has it's own soul vs. the competition. I found the visual design refreshing and clearly a lot of good brand work has been done here. Product wise however, I… See more