Hinge

The relationship app. Rebuilt & redesigned for relationships

Featured

From the maker

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Justin McLeod
@jpmcleod · CEO, Hinge
Thanks Ryan! Last fall Hinge faced a turning point. Even though we were as big as ever and still growing, we knew we were simply not living up to our mission of helping people find relationships. After extensive research and even more soul-searching, we had to concede that in fact our entire model was flawed: swiping seemed to be an addictive game that did more to keep our members single than to help them find relationships. And many, it seemed, were tired of the games. So were we.

So we decided to cut bait and embark on what became a nine-month journey to develop an entirely new service which would ditch swiping, matching, timers and games and replace them with a way to help people meaningfully connect.

With the release of our new app today, we hope we can pave the way for a new normal in dating culture that treats people with dignity and helps those seeking relationships find what they’re really looking for. Regardless of your previous experience with Hinge and other so-called ‘dating apps,’ I hope that if you’re over the games and ready to find something real, you’ll consider starting a new relationship with us.

I’ll be here all day along with our head of product, Sam Levy, responding to any questions you might have.

Discussion

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Justin McLeod
@jpmcleod · CEO, Hinge
Thanks Ryan! Last fall Hinge faced a turning point. Even though we were as big as ever and still growing, we knew we were simply not living up to our mission of helping people find relationships. After extensive research and even more soul-searching, we had to concede that in fact our entire model was flawed: swiping seemed to be an addictive game that did... Show More
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Ryan Hoover
@rrhoover · Founder, Product Hunt
Big redesign, introducing a $7/mo charge and this cute criticism of "swiping culture": https://www.youtube.com/watch?v=CgiPhx2ag60 Some interesting stats in their Medium post. I haven't used a dating app in over a year so I'm curious what singles think of this direction.
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Dave Morin
@davemorin · Founder & Partner, Slow Ventures
I'm thrilled to share that Hinge has ditched swiping to double down on real relationships Hinge's new app, which launched today, is completely redesigned and rebranded for people who want to escape the games and find something real. It gets rid of the 'swipe' and introduces the 'impression' - which leads to way more conversations and dates Earlier this... Show More
 
Chris Messina
@chrismessina · 🏆 PH Community Member of the Year!
Will a $7 membership fee and losing the "swipe right for love" model help Hinge become the Match.com for the next generation On the day that the Atlantic published this long read on @tristanharris's work on how to fight back against apps that effectively addict their mobile users, it's worth considering whether Hinge will start a trend towards deeper,... Show More
James De Angelis
@jamesdeangelis · Product Designer @ Pinterest
Props to the team for tackling the bigger mission of real connections. After playing with this for a short while I really commend the bravery and direction you guys are going in, it finally feels like it has it's own soul vs. the competition. I found the visual design refreshing and clearly a lot of good brand work has been done here. Product wise however, I... Show More
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