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#4 Product of the WeekDecember 23, 2014

Highbrow is a learning platform that delivers bite-sized courses straight to people's inboxes every morning, that helps them form a daily micro-learning habit.

People are busy and free time is rare, so our courses are 10 days long (you don’t get bored) and are broken down into 5-minute lessons (you can read them with your morning coffee).



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Ryan HooverPro@rrhoover · Founder, Product Hunt
I’m partial to email-first startups, and I like the direction Highbrow has taken. It's a nice MVP -- the site is easy to browse and behind the scenes it appears that they're using Mailchimp and several dozen custom groups to distribute the courses. I just subscribed to the Street Artists You Should Know course.
Hillel Fuld@hilzfuld · Blogger/Vlogger, Co-Founder @ZCastApp
@rrhoover but... Too many emails! :(
Zavyalov ArtemMaker@aaazavyalov · Co-founder @Highbrow
@hilzfuld but there are useful emails that form good daily habits. In case of Highbrow it's to learn something new not related to professional activities on a daily basis.
Zavyalov ArtemMaker@aaazavyalov · Co-founder @Highbrow
Hi, I'm co-founder @goHighbrow. Thanks for posting, @wishblizz :) Highbrow is something to scratch my own itch. @janelimanskaya and I made Highbrow in order to help people expand their horizons and master new areas of knowledge daily, in less time than it takes to drink a coffee. I would really appreciate any feedback from you. Happy to answer any questions.
Tori Bunte@stttories · PMM, HPE Storage
This is one of the cooler uses of MailChimp's automation and I'm envious I didn't think of it first ;) Subscribing to a few courses. The one bit of UX I wish you could change (though as a MC user myself I know it'd be WAY more work for you two) is that when I click on Subscribe under a current course, I don't want to have to scroll through a lengthy drop down list to select my course option. Perhaps build multiple forms based on topic - one form for the four philosophy courses. If you use opt-in boxes instead of a drop down list, people can subscribe to numerous topical courses at once. Thanks for putting this together! It's a bit TED heavy but I can imagine assembling the courses as a two-person team was quite a substantial feat. Edit - I tried to sign up for my second philosophy course - got an error for already being subscribed to list "Highbrow" ;/ Is this a one-course at a time deal?
Zavyalov ArtemMaker@aaazavyalov · Co-founder @Highbrow
@stttories thanks a lot for your feedback! Hope you'll enjoy Highbrow. You’re right, Highbrow is a one-course at a time deal. We know it’s not easy to deal with a drop down list but we do it intentionally. We want you to form a good daily habit and not tire yourself out at the same time. Thus, you can subscribe to only one course at a time and take all the courses one by one. We want you to stay with us as long as possible – we're playing the long game here.
Tori Bunte@stttories · PMM, HPE Storage
@aaazavyalov Interesting. I would definitely have that outlined a bit better - maybe on the form page. I would've signed up for a different first course had I known :) Thanks!
Zavyalov ArtemMaker@aaazavyalov · Co-founder @Highbrow
@stttories Thanks, we’ll try to convey this message better. If you want to change the course, you can update your profile any time.
Saijo George@saijogeorge · Digital Marketer
this sounds good, wish it were just one email with all the topics I want instead of multiple email blasts :(
Zavyalov ArtemMaker@aaazavyalov · Co-founder @Highbrow
@saijo_george It is a one-course at a time deal. So you’ll get just one email a day. We do so because we want you to form a good daily habit and not tire yourself out at the same time.
Saijo George@saijogeorge · Digital Marketer
@aaazavyalov thanks for letting me know:)
Haseeb Awan@haseeb · Founder, Efani
Signed up . Lets see how it goes