HeyHica

HeyHica was born from my own (and my friends’) experience with the car-buying process: endless dealer emails and phone calls, unclear out-the-door pricing, and me knowing I’m a bad negotiator. If I step inside a dealership, I’ll probably agree to whatever they want to sell me. Instead of building yet another search tool, I realized the real pain was the negotiation. So HeyHica evolved into an AI-powered car-buying concierge: it takes your requirements, emails dealers for you, compares and normalizes quotes, and negotiates on your behalf. We only charge a one-time $69.99 fee if we actually deliver a deal within 30 days—otherwise you pay nothing and we stop. Along the way, the product shifted from a generic “car search” idea to a focused “AI negotiation + concierge” model with a simple, low-risk offer and a tight process: one buyer, a small set of dealers, and a clear, fair outcome.