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Herd

How to change mass behaviour by harnessing our true nature

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Ben Tossell
@bentossell · Community Lead, Product Hunt
HERD provides a host of unusual examples and anecdotes to open the mind of the business reader, from Peter Kay to Desmond Tutu, Apple to UK Sexual Health programmes, George Bush to Castle Lager, from autism to depression to the real explanation for the placebo effect in pharmaceutical testing.