Reviewers mostly see Instagram as a strong visual platform for sharing photos, videos, Stories, and especially Reels, with broad use for staying connected, building community, showcasing work, and promoting businesses. Many praise its easy interface, discovery tools, and marketing value, while several say the algorithm is powerful but unpredictable and often hurts organic reach. Common complaints include too many ads, weak web use, limited editing or scheduling, and poor support or account recovery. Makers of
AdAnt AI also point to Instagram’s importance for studying high-performing Reels.