Growth Lab

Growth Experiments was born from a simple observation: growth teams spend too much time managing experiments and not enough time learning from them. I've spent years in marketing, growth, product growth and all other intersections of startup marketing. I've grown companies from 0 to 1.000.000 users, worked in in b2c fintech, food delivery and more. None of this was possible without having read and learned tons and tons of resources about growth and great mentorship, to fully understand how to systemize growth. I believe that if we design a system in which we test hypothesis with statistical significant outcomes, we are able to build the steepest growth curve ever. (This statement was Pre-lovable, OpenAI etc of course ;) haha. We saw ourselves using spreadsheets, sticky notes, and endless meetings to track our experiments. Hypotheses were vague, metrics were unclear, and learnings got lost in the shuffle. We've institutionalized learnings around Growth Experiments and designed an easy to use, step by step tool that allows users to start with experimentation, or step up their experimentation. I foresee Head of Growths, Growth Marketers use this tool 'on the side' to ideate, design and track experiment learnings so that they always shine in front of their bosses....!