Reviews
Discussion
Hi PHers, Today we have Nadim Hossain, CEO of BrightFunnel, which paints a complete picture of marketing’s impact on sales with the leading attribution and forecasting solution for B2B marketers. We’ll be talking about how a data driven guy like Nadim saw the need for an analytics product to supply B2B businesses with attribution data, and then found a way to fill that need; why measuring the worth of meeting someone (through a webinar, trade show, etc.) is so valuable; and how businesses can save a ton of time by knowing precisely which efforts are bringing in revenue and therefore where they should focus their energy and resources. Enjoy!