memories.sh — One layer for memories, skills, and rules across any agent
One layer for memories, skills, and rules across any agent
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Everyone on my team read this a couple of years ago, and we liked it so much, we even built it into our content SOPs.
The best thing about Great Leads is that it breaks down a handful of strategies and tells you exactly when each one will be effective. If you practice using them, it really helps with deciding what angle to take when writing a lead for anything - sales pages, emails, blog posts, or whatever.
I just finished this book after seeing it recommended in many different places and was glad I did. The book covers the different stages you may come into contact with a prospect/customer and how to best start your sales copy. I had a lot of highlights and bookmarks and am certain it will be one I refer back to for years.
DaphnaBI