GPT Image 1.5

When we started building GPT Image 1.5, the core frustration was how unpredictable most AI image tools felt for professional work. They were great at generating visuals, but poor at editing with intent. Small changes often broke identity, lighting, or composition, which made them unreliable for real production workflows. We wanted to solve a very specific problem: precise image editing that respects what should stay unchanged. Designers and marketing teams don’t want “a new image” — they want the same image, modified exactly as requested. That meant focusing on instruction understanding, context preservation, and consistency across multiple edits. During development, our approach evolved from experimenting with pure generation to building a dedicated Image Edit pipeline. We spent a lot of time refining how the system interprets constraints, handles text inside images, and maintains identity across edits. Each iteration was driven by real use cases from designers, e-commerce teams, and content creators who needed predictable results, not surprises. GPT Image 1.5 is the result of that shift in mindset: from creativity-first to control-first AI image editing. We’re excited to keep improving it based on real-world feedback from the community.