GoodUI Evidence

People's A/B test results that show which UI ideas work best

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#4 Product of the WeekDecember 21, 2015
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Jakub LinowskiMaker@jlinowski · Sketching, concepting & optimizing UIs
Two Questions: 1. Do you trust other people's A/B tests? 2. How do you use past A/B tests on your own projects? - Jakub
Clark Wimberly@clarklab · UX Designer
@jlinowski I don't know if you could trust them outright, but this looks like a great starting point. Especially when trying to convince a boss/client to simply *try* some A/B testing. Often the biggest hurdle I find when A/B testing is getting the buy-in I need to try it in the first place.
Jakub LinowskiMaker@jlinowski · Sketching, concepting & optimizing UIs
@clarklab @davidiwanow Agreed that the data is still thin. I wonder what would be the reaction if for each idea there were 10, 20, 30? tests? It's a live project of course and we'll be adding more tests for sure.
Michael Musgrove@mbmusgrove · Marketing guy.
@clarklab @jlinowski How can anyone argue against A/B testing? There's no losing to be had--you'll always be optimizing. Are people actually saying they don't want that?
Abinash Mohanty@abinashmohanty · Product Design Manager @Turtlemint
@jlinowski Lovely idea Jakub.
Clark Wimberly@clarklab · UX Designer
@mbmusgrove @jlinowski budget, timelines, staff/skills, arrogance, etc. I see it so, so often. It's insane.
David Iwanow@davidiwanow · Global SEO Manager @ Schibsted
Interesting enough idea to crowd source the data, I think it's a great platform for inspiration of what you can test... less so taking the numbers without doing the test yourself....
Lior Romanowsky@liorowsky · Founder at Spartans
Crowdsourcing of A/B testing. It's all about the scalability of tests and # of submissions. It would be interesting for you guys to collaborate with other A/B testing tools in the market and aggregate anonymous information. Rock on!
Nate Smoyer@natesmoyer
I've been a subscriber and fan of GoodUI for some time—thanks for all you do!
Seems odd that having social proof decreases conversion rate. Any insights on the methodology of the tests?
Jakub LinowskiMaker@jlinowski · Sketching, concepting & optimizing UIs
@topdesignme The test you are referring to ( is just one dealing with Social Proof. I'm sure once we start adding other ones, we should see some positive ones as well. The -% in Test003 could be a result from negative comments.