A Tumblr for making your own textbooks

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Awesome Detroit startup. CC'ing Lida from @ginkgotree. Curious to hear how reception has been from the major publishers!
How's pricing work?
Thanks @eriktberg - faculty pick the content they would like to use, then either it's wrapped into tuition or students buy it through Ginkgotree rather than elsewhere @dshan. We negotiate per-chapter pricing with publishers so students are only paying for the content they're actually assigned.