Getting Real

The smarter way to build web apps. A free book by 37signals.

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Des Traynor
Co-founder Intercom
This is the book that launched 10,000 start-ups, and to be honest, I could be off by a factor of 10. For anyone in 2005 wondering how the hell Basecamp got off the ground, or what principles it was built by, this book answers it all. It's old, but it's not dated. If you haven't read it , I recommend it
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Narek Khachatryan
Product Designer
I read this book many many moons ago, probably the first "startup book" I devoured. Absolutely loved it, and love the principles Basecamp (formerly 37Signals) stands by.
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Anuj Adhiya
Engagement/Analytics at GrowthHackers
Added to my Books Startup Founders Should Read collection:
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Jeff SchwartingJanitor, Toastio
Better than business school
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Taylor Edmiston
Senior Software Engineer
The web edition is still live if you want more of a preview before downloading a pdf.
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