Learn computer coding by building your own gizmos

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"A coding kit that makes it easy for anyone to learn programming, create games, program robots, control hardware, experiment & learn."
Looks fun. I think I could get lost in this for a few years.
It's great to see physical computing being included more often among the 'learn to code' products available, e.g Kano: http://www.kano.me/ The next step could be something like TreeHouse or CodeAcademy specifically for physical computing.