Usually only a few privileged sneaker influencers get to unbox new sneakers before their release date. But in the first ever AR unboxing experience, Foot Locker is letting every sneaker head unbox the eagerly awaited new Gatorade AJ1s before they drop. The first of its kind Snapchat lens allows user to explore the new sneakers in 3D.

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Jim Connolly
Jim ConnollyMaker@mrjimconnolly · Creative
Try out the new Air Jordans in the comfort of your own living room!
Rudy Lee
Rudy Lee@rlvl · Creator of Kydy, Co-Founder of VREX LAB
This is simply amazing!! :D