Facebook Shops

Helping small businesses sell online

#5 Product of the DayMay 19, 2020
Facebook Shops make it easy for businesses to set up a single online store for customers to access on both Facebook and Instagram. Creating a Facebook Shop is free and simple.
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7 Reviews2.1/5
Facebook is killing it. If Zuck wants to build his empire, it'll mean taking on Amazon, globally and Facebook Shops and the unification of @WhatsApp, @instagram Direct, and @messenger to promote a single channel for conversational commerce pose a threat to Amazon's long term dominance.
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@whatsapp @instagram @messenger @chrismessina Couldn't agree with you more. It's unimaginable when you think of how much audience is currently on Facebook, Instagram and WhatsApp.
@chrismessina That makes sense, and you didn't even mention the Libra Coin.
@chrismessina To overcome the same do we see a vague possibility of Amazon getting into social platform maybe? Just saying, Snapchat is still available in the market!
@ayush_gupta6 unlikely with Snap; if anything Amazon needs to worry about Facebook and Shopify.
At first glance this looks like a direct competitor to Shopify (who launched their own shopping destination, Shop, a few weeks ago); however, Shopify's actually working with Facebook on this initiative. Curious what changes Facebook makes to their algo as a part of this new focus. 🤔
@rrhoover they will get some from every transaction or to be prepared for Libra Cryto. Look on how you can get just 10c on each payment. If there are 10M transaction per day, how much they will get. I think Facebook just wanted to jump into fintech industry.
@rrhoover I think it should not be underestimated how much work there is to actually offer commerce products like Shopify. Facebook has always built very "light" business products with the exception of their ads product which is robust. This is their new version of light commerce infra. The big step would be to buy Shopify which has to be being debated hotly inside the FB and Shopify walls. Would be fascinating to see the regulatory debate on that one as it actually challenges Amazon which many would argue is needed right now.
@rrhoover I think ppl are tired how Amazon treats their employees, delays of foods delivery slots taken, Prime is no longer 2 days- it’s more like 3 or 7 days. In addition you don’t know if these sellers are in America and without knowing or narrowing down your choices, it makes it hard to go back to Amazon. I’m okay not going back.
I think Amazon might be okay. They have done a tremendous job with owning the entire supply chain. From warehouse logistics to last-mile delivery. Will take some significant doing to outcompete 75 fulfillment centers Amazon has in the US. FB Shops and Amazon might co-exist. Folks might order on FB, and business owners might set it up to be fulfilled by Amazon. Obviously, Amazon would love to own the end-customer relationship, so there will be a response from them, allowing business owners create and market their own stores - shopify-style or FB Shop style now ;)
They need to get into shipping and THAT would be the knock out punch it needs to really take on amazon, shopify etc
@masoudardestani Shop by Shopify has some pretty impressive shipping functions and they are working with FB on this one. It will be neat to see if they can really compete on shipping.
@masoudardestani they've already got some support, at least according to some strings I found in the app in April: # Free Delivery "\"To help reduce the financial impact of coronavirus (COVID-19), we're offering free delivery labels for new and existing listings in most categories until 30 June 2020. To use this benefit, select {use a free shipping label} as your delivery method. Neither you nor your buyer will be charged a delivery fee. Labels are provided by Facebook. {ShipEngine terms link}\"" "\"We're offering free delivery labels on Marketplace for items in most categories until 30 June 2020. Neither you nor your buyer will be charged a delivery fee when using this delivery method.\"" "\"To use this benefit, you'll create a free label after an order is placed, print out the label, attach it to the package, and schedule a USPS pick-up or drop the package off at your local USPS facility within three working days. Labels are provided by Facebook.\"" "\"Introducing free delivery labels\"" "\"Upgrade your listings to free delivery\"" "\"Expect delays due to coronavirus\"" "\"USPS delivery labels are free for items in most categories until 30 June 2020. You'll be able to create a free printable delivery label after a buyer purchases your item.\"" "\"For a limited time, we're providing free USPS delivery labels for qualifying listings under 10 lbs (4.5 kg). Because you already offer delivery, all eligible listings have automatically been upgraded to free delivery.\"" "\"Free delivery on Marketplace\"", "\"Delivered free of charge\"" "\"Estimated arrival {minDate}{newline}(Delivery may be delayed due to COVID-19.)\"" "\"USPS delivery labels are free for items in most categories until 30 June 2020. You'll be able to create a free printable delivery label after a buyer purchases your item.\"" "\"For a limited time, we're providing free USPS delivery labels for qualifying listings under 10 lbs (4.5 kg). Because you already offer delivery, all eligible listings have automatically been upgraded to free delivery.\"" "\"Free delivery on Marketplace\"", "\"Delivered free of charge\"" "\"Estimated arrival {minDate}{newline}(Delivery may be delayed due to COVID-19.)\""
I've been in their beta program for over a year and had such high hopes. Unfortunately it was so bad we stopped using it. They didn't yet develop integration of their own ad platform and pixel to build proper marketing funnels. Hopefully those issues have been resolved... I'll give it another shot as it has the potential to be the ultimate experience - ad to product to purchase without leaving FB all without paying the 15% Amazon tax.
@tomfrazier where can I check out your shop?