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Using beacons to show relevant information at your location

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Eric Metelka
@eric3000 · Product Manager, PowerReviews
One of the biggest problems with beacons is that to push content, a consumer has to have a related app installed. If you're in Macy's you need the Macy's app. Facebook is in a great position to solve this problem. They already have tons of information on locations, relationships with these places, and the Facebook app is on almost everyone's phone. In additi… See more