Fabulous for iOS

Reset your habits and rewire your brain

#3 Product of the DayDecember 01, 2017

Fabulous is a science-based app, incubated in Duke's Behavioral Economics Lab, that will help you build healthy rituals into your life, just like an elite athlete.

"And I have used Fabulous a week. She‘s like my spiritual mentor, teach me, motivate me every moring, afternoon and night in an effective way. You are the protagonist of this journey."

  • Arman Nobari
    Arman NobariDesigner, artist, humanitarian.



    Feels a little snake-oil'y / creepy

    I appreciate what Fabulous is trying to do, and I think this direction is actually really interesting. However, bundling "you agree to our TOS by continuing" with the CTA for setting a wake-up time, or using weirdly-worded false choice options ("Yes I want to succeed" for enabling notifications) inherently makes me distrust the intentions and motivations of the app. It feels psychologically manipulative in an opaque way, whereas something like this should - in my opinion - edge towards transparency.

    Arman Nobari has used this product for one day.
    Comments (1)
  • Kevin Chu
    Kevin Chutech lover and marketer

    visually engaging, unintrusive onboarding, great guided "coaching," customization


    can be a little buggy

    Have been using this for a bit now, and it's been terrific in helping me stay focused and relaxed. I love the guided sessions called "make me fabulous!"

    Kevin Chu has used this product for one week.
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Ziggy Crane
Ziggy Crane@ziggycrane
Congratulations on launching iOS version. I love the design, but I can't understand the functionality. Is the main value of the app is in weekly/daily letters? I would love to be able to create my own habits and routines with my own steps like you can do it on https://tinygain.com/.
Taylor Ling
Taylor LingMaker@taylorling · Design Co-founder, Fabulous Co.
@ziggycrane Thanks Ziggy! On the high level Fabulous is a habit forming companion, and the way we approach habit forming is more like a journey rather than just a nagging tool, and letters (like what you mentioned) helps to understand why certain things are recommended to do in certain way, as well as filling up the users with scientifically proven information. You can absolutely create your own habits and your own routines (we called it Ritual), hope it works for you! :)
William Woodhead
William Woodhead@willam_woodhead · Founder | Developer | Designer
This looks really interesting. I am super interested in adult habit changing. Most people get stuck in their ways, or think that their brain is no longer a sponge. But with good design and good incentives, anyone can change their habits. Looks really great.
Taylor Ling
Taylor LingMaker@taylorling · Design Co-founder, Fabulous Co.
@willam_woodhead Thanks William! We are definitely strong believer in beautiful design can help in behavioral change, or at least for initial acceptance. And based on our users feedback, we see a lot of huge positive changes from them, which is something we are very interested in and will continue to do more to contribute in this space :)
Miguel John
Miguel John@migueljohn_ · Email Marketing Coordinator
No iPhone X support ;(
Taylor Ling
Taylor LingMaker@taylorling · Design Co-founder, Fabulous Co.
@migueljohn_ On it :) We have to do some migration and tweaks for it, but soon it will have X support.
Joseph Wood
Joseph Wood@iamjmw · Social Media Coordinator
Any thoughts on doing a monthly subscription instead of yearly? Loving the app!
Taylor Ling
Taylor LingMaker@taylorling · Design Co-founder, Fabulous Co.
@iamjmw Thanks Joseph! We think that yearly subscription would provide the most value to our Sphere users, which also motivates us to build more awesome features (there are a lot in the pipeline) for them :)
darian bailey
darian bailey@darianbailey · maker etc.
I started using it yesterday after seeing it on ph and all I can say is great work! It got me to exercise for the first time after a week of putting it off. Love the design too. What does the Sphere Journey include that is not included in the main app?
Taylor Ling
Taylor LingMaker@taylorling · Design Co-founder, Fabulous Co.
@darianbailey Hey Darian, thanks for being Fabulous! Glad to know it helps kickstart the exercise habit :) Sphere is our premium membership that includes complete access to all of the remaining handcrafted journeys (more will be added over time) that help in various directions (Exercise journey sounds like one that would suit you the most!), complete access to all the Make Me Fabulous trainings, Backup/Restore progress feature (WIP but it will be there) and all future features that meant to help our Sphere users to succeed in their Fabulous journey :) Having said that, even without Sphere membership, we wanted to make Fabulous as a useful instrument for your life so every core features like alarm, rituals, focus mode, and certain MMF trainings are all available to use at no cost. Hope it helps!