We all know the struggle: spending hours crafting the perfect email for a Middle Eastern partner, then shifting gears entirely to match the tone of a European client.
In export-import, communication culture is currency. But the reality is:
Language barriers kill nuance.
Cultural errors (like being too casual) can cost contracts.
Information overload destroys follow-up quality.
I recently piloted a new process: using AI as a "Native Specialist" to generate emails, quotes, and negotiation scripts. The outcome? Significantly higher open and reply rates without the burnout.
