Equal Parts

Cookware with on-demand guidance.

One part cookware, one part guidance. Designed for you to enjoy home cooking.
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Would you recommend this product?
Yoram HellerMan, About Town
I have a full kitchen and somehow still want it all (?!)
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@yoram_heller this is how I feel.
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Eray Basar9elements
Gin Lane has created very successful brands, and it's great they are now venturing into building their own products. Having said that, I don't buy their mindful consumerism. Are we now in a society, where we must buy new cookware to start cooking again? Speaks volume.
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@toshiyori agree. Feel like this misses the mark. Now—what that mark is? I honestly don't know.
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@toshiyori @iansmith Well the mark is getting millenials to cook. In my very extensive experience with home cooking (20+ years) one needs an appreciation for the process before spending big bucks on the tools. When I was broke and could not afford such equipment I would spend months if not years thinking about a pepper grinder or a mortar and pestle. I once spent an entire night obsessing over a Jasper Morrison toaster and ended up with a cheaper one that actually increased in value. Back then I had no problem spending real money for fine ingredients (or get it for free when I worked for a fish company) because I understood everything needed to make the food. These days, with no limits to what I can spend I have no TIME to cook and the time that I do have I choose to spend on myself or with my family. The cooking is incidental and the less time spent the better. This is classic cart before the horse.
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I'm excited to see the first of Pattern Brands, the way they are pushing for more mindful consumerism and more IRL moments, it's refreshing, everything about this brand feels genuine, welcoming.
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Would you be more into home cooking if guidance was immediately available to you?
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This looks like a financial disaster to me. Sure, the branding is nice, but when you could spend $400 less for a comparable set on Amazon and go take some cooking classes IRL or via YT the question is how does the cognitive dissonance of a novice cook spending $600 on stuff make any sense to these founders. With most direct sales startups there's a cost/value component and there's none here.
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Emmett ShineFounder, Gin Lane
Love the complete kitchen set!
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I got the Accessories Set when they launched. Loved the quality of the tools and got hooked to the coach. I already cook my dinners and breakfast most days but the coach helped me with my shopping and better meal planning. I’ve since gone back and ordered the stovetop set. The pots and pans are high quality, easy to clean and heat really evenly. Compared to our Material pan these were surprisingly easier to use and cooked more evenly.
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Isabelle BernerPattern PM
The cookware is high quality (extremely non-stick, good weight) and the cooking coach is super helpful. You can send them a picture of what's in your fridge and they will give you ideas for things to cook. It's pretty handy!
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Cooking is becoming more of a delight! I have a dairy allergy and the cooking coach is great at suggesting recipes and substitutions to help accommodate. The cookware is really high quality and cooks evenly.
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The cheap stuff on Amazon will need to be thrown away in a year tops. All Clad and Le Creuset are great but sooo pricey. It's so nice to have something relatively affordable that's designed to last. In the long run, this seems like the best value. And the coach has helped with all my kitchen weak spots!
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