Equal Parts

Cookware with on-demand guidance.

One part cookware, one part guidance. Designed for you to enjoy home cooking.
Would you recommend this product?
13 Reviews2.7/5
I have a full kitchen and somehow still want it all (?!)
Gin Lane has created very successful brands, and it's great they are now venturing into building their own products. Having said that, I don't buy their mindful consumerism. Are we now in a society, where we must buy new cookware to start cooking again? Speaks volume.
@toshiyori agree. Feel like this misses the mark. Now—what that mark is? I honestly don't know.
@toshiyori @iansmith Well the mark is getting millenials to cook. In my very extensive experience with home cooking (20+ years) one needs an appreciation for the process before spending big bucks on the tools. When I was broke and could not afford such equipment I would spend months if not years thinking about a pepper grinder or a mortar and pestle. I once spent an entire night obsessing over a Jasper Morrison toaster and ended up with a cheaper one that actually increased in value. Back then I had no problem spending real money for fine ingredients (or get it for free when I worked for a fish company) because I understood everything needed to make the food. These days, with no limits to what I can spend I have no TIME to cook and the time that I do have I choose to spend on myself or with my family. The cooking is incidental and the less time spent the better. This is classic cart before the horse.
I'm excited to see the first of Pattern Brands, the way they are pushing for more mindful consumerism and more IRL moments, it's refreshing, everything about this brand feels genuine, welcoming.
This looks like a financial disaster to me. Sure, the branding is nice, but when you could spend $400 less for a comparable set on Amazon and go take some cooking classes IRL or via YT the question is how does the cognitive dissonance of a novice cook spending $600 on stuff make any sense to these founders. With most direct sales startups there's a cost/value component and there's none here.
Would you be more into home cooking if guidance was immediately available to you?
Upvote (3)Share39 Answers