Equal Parts

Cookware with on-demand guidance.

3 followers

Cookware with on-demand guidance.

3 followers

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One part cookware, one part guidance. Designed for you to enjoy home cooking.

Launch tags:Health & Fitness•Cooking•Tech

Launch Team

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Video Editor SDK for Web

Gin Lane has created very successful brands, and it's great they are now venturing into building their own products. Having said that, I don't buy their mindful consumerism. Are we now in a society, where we must buy new cookware to start cooking again? Speaks volume.

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7yr ago

@toshiyori agree. Feel like this misses the mark. Now—what that mark is? I honestly don't know.

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7yr ago

@toshiyori @iansmith Well the mark is getting millenials to cook. In my very extensive experience with home cooking (20+ years) one needs an appreciation for the process before spending big bucks on the tools. When I was broke and could not afford such equipment I would spend months if not years thinking about a pepper grinder or a mortar and pestle. I once spent an entire night obsessing over a Jasper Morrison toaster and ended up with a cheaper one that actually increased in value. Back then I had no problem spending real money for fine ingredients (or get it for free when I worked for a fish company) because I understood everything needed to make the food. These days, with no limits to what I can spend I have no TIME to cook and the time that I do have I choose to spend on myself or with my family. The cooking is incidental and the less time spent the better. This is classic cart before the horse.

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7yr ago

Hunter

I'm excited to see the first of Pattern Brands, the way they are pushing for more mindful consumerism and more IRL moments, it's refreshing, everything about this brand feels genuine, welcoming.

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7yr ago

Scrimba

I'd like to know more about the digital support part - how does it work exactly? What is the tech behind it? Why text?! Personally I wouldn't want to be sending texts with dirty hands in the kitchen, I'd rather have personalised video cooking guides.

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7yr ago

I got the Accessories Set when they launched. Loved the quality of the tools and got hooked to the coach. I already cook my dinners and breakfast most days but the coach helped me with my shopping and better meal planning. I’ve since gone back and ordered the stovetop set. The pots and pans are high quality, easy to clean and heat really evenly. Compared to our Material pan these were surprisingly easier to use and cooked more evenly.

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7yr ago

The cookware is high quality (extremely non-stick, good weight) and the cooking coach is super helpful. You can send them a picture of what's in your fridge and they will give you ideas for things to cook. It's pretty handy!

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7yr ago

The cheap stuff on Amazon will need to be thrown away in a year tops. All Clad and Le Creuset are great but sooo pricey. It's so nice to have something relatively affordable that's designed to last. In the long run, this seems like the best value. And the coach has helped with all my kitchen weak spots!

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7yr ago

Cooking is becoming more of a delight! I have a dairy allergy and the cooking coach is great at suggesting recipes and substitutions to help accommodate. The cookware is really high quality and cooks evenly.

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7yr ago

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