Ember makes it easier to say hello to people who are already around you.

Most social apps are designed to keep you on your phone. Ember is designed to help you put it away.

During the day, Ember is closed. Instead of another feed to scroll through, you see a countdown. The app opens at 17:00, when people are actually starting to go out.

Once you're out, join the room for the place you're in and see who else is there.

You can choose what you're open to that night, whether that's making friends, meeting new people, having a chat or flirting.

Maybe you've just moved to the area.

Maybe you're a university student in a new city.

Maybe you're travelling solo.

Or maybe you're simply open to meeting someone new.

The difficult part is often the first hello.

With Ember, you can send someone a private wave. A one-sided wave stays private. If you wave at each other, it's a match. But the goal isn't to start another long conversation on your phone.

You're already in the same place. Go and say hello.

You don't need a match to use Ember either. You can see who's around, understand what people are open to, and find a natural reason to start a conversation.

Everything is deliberately temporary. Rooms only exist for the night. Waves and matches disappear after closing. Your profile stays ready for your next night out.

At some participating venues, your first match can also unlock a match reward to claim together.

We're starting with pubs in London on purpose. Social products don't work well when everyone is spread across empty rooms, so we're focusing on places where people already gather and growing one area at a time.

Pubs are just the starting point. Ember is built for real-world places where people come together.

Ember is free for guests aged 18+ on iPhone and Android.

Technology should make it easier to meet people in real life, not replace meeting them.

What would make it easier for you to say hello to someone in the same room?