Your cold emails are probably landing in spam, junk, and categories folders more than you think! Automatically warm up your email with Boxward, land in more inboxes, and make more sales.
Hey Product Hunt! 👋 Sam from Boxward here.
Excited to share our email warmup tool with you!
If your cold emails are going to peoples’ spam folders instead of their main inboxes, your outreach efforts are wasted.
If your emails land in spam, you’ll see a drastically lower open and reply rate, generating fewer leads and sales.
So, over the last 50 years (give or take!), we set out to see how we could better ensure our outreach emails would land in the inbox.
And today we’re excited to hunt Boxward - an email warmup tool that helps improve your email deliverability so that your emails land in the inbox every time.
How does it work?
📧 You connect your email
🪄 Through a completely automated / magical process, Boxward’s network of inboxes will interact with your email - sending and receiving messages, moving emails out of spam, replying to them, and marking emails as important. All this is done without cluttering your inbox!
⏱️ Over a few weeks, your inbox reputation and deliverability improves so you can safely send outreach emails at scale
🤩 No more emails in spam!
🏆 All the leads and sales go to you!
Who is this for?
If you have a…
🐣 Brand new email: warm it up safely so you can start using it for outreach
🐔 Existing email: maintain good deliverability and reputation
🍗 Damaged email: rehab your email’s reputation so you can begin using it again
Email warmup is popular with:
👩🚀 Sales
🥷 Link builders and marketers
🦸♀️ PR
🧙 Recruiters
And more!
Why use Boxward?
🏃Setup is fast - you can be up and running warming up your emails in just a few minutes
🤖 Completely automated process - just connect your email, choose a warmup algorithm, and Boxward handles the rest
🤓 We know email deliverability, so you don’t have to worry about it - having founded an email outreach platform, and practicing what we preach by doing email outreach all the time, we’ve built Boxward leaning on our experience
📊 Boxward will show you detailed stats about your email’s deliverability and even break it down by inbox type so you can see deliverability to Gmail inboxes vs Outlook vs Zoho, etc.
🛎️ We’re eager to help - Feel free to reach out if you have any questions. Andy and I are quick to respond to live chats and emails
🎁 We’ve got a great offer just for the Product Hunt community!
🎁 An Offer You Can’t Refuse
With the launch of Boxward, we have an introductory offer to share:
Lifetime access to Boxward for 5 email addresses.
That will let you warm up any 5 email addresses simultaneously, forever.
Just $49 for the lifetime access, and you can even stack this deal (if you want to warm up 10 emails at the same time, you can buy 2 codes; want 50 emails? 10 codes).
Who Are We?
Boxward was founded by me, Sam, and my co-founder, Andy.
We’re also the co-founders of Postaga, an all-in-one cold outreach platform.
As the founders of an email outreach platform, we know about the importance of email deliverability. So, we built Boxward with that in mind.
I’d love to hear your thoughts and feedback about Boxward!
Thanks!! 🎉
been using this tool for a bit now. had a new inbox that started off going to spam but a week later with boxward, perfect deliverability. and with this deal? amazing value
@yuriy_gerasimov Hi Yuriy, Yes. If the mailbox hasn't been used for a year and suddenly starts seeing a spike in usage and volume, it could decrease your deliverability.
I would recommend trying out a "maintenance" warmup routine, which sends a relatively consistent amount of emails each day, so that: 1) you can monitor your deliverability; and 2) you can ensure good deliverability once you get started with outreach again.
Even for emails that have been warmed up, I recommend keeping in a warmup routine because it helps maintain good deliverability.
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I am a big fan of Postaga so looking forward to giving Boxward a go. As someone launching a membership community built around a course do you have any suggestions for the best way to approach a new business like this?
@bigbreakmusic Hi Scott! I've got a bunch of ideas...
For getting more visibility for your course / community, I would probably do a few different types of outreach:
1. Reaching out to people / businesses that are your ideal target audience to pitch them to join your community
2. Promoting your community / course by pitching yourself as a guest on podcasts to talk about your area of expertise / a teaser of some content that's covered in your course, where you can then promote your community / course (guide on that here - https://postaga.com/guest-podcas...)
3. If you have an affiliate program, finding and recruiting affiliate marketers who are already promoting products that are relevant to your target audience and get them to promote your course (guide on that here - https://postaga.com/find-affilia...)
4. Finding blog articles that have written about other communities in your space, like, "Best [your industry] Online Communities" articles, and suggest they include your community.
5. Find blog articles that have written about other products in your space (you can search for things like "[insert relevant product name] review") and pitch them to write about your community, since the writer is clearly interested in your industry.
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If I’m just starting out and I register a new domain to use for cold outreach, does it matter for deliverability if I set up a Gmail or Microsoft account for the email addresses?
@adamlogic Hi Adam! I love this question because this was something we were curious about from when we first started building this.
We wanted to be able to answer the question, "All else being equal, which email provider gets better deliverability?"
And though we are still, and will forever be, gathering data, the data we have now suggests that Microsoft has a small deliverability advantage over other email providers.
That is, if you were to set up a brand new email address with Google Workspace, Microsoft365, Zoho, and any other platform, and then sent the same emails to the same addresses, you would see slightly better deliverability from your Microsoft365 email.
The difference isn't drastic, but if you are sending out a lot of emails, a 1% better deliverability rate can have a big impact.
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Awesome! Can I use this for transactional emails too? Can I connect my Sendgrid account? Or is it just for sales emails?
@joaoreynolds Yes! While most popular use case is definitely related to cold email, the Boxward platform can help with email deliverability for transactional emails as well.
Using the platform you'll be able to see if emails from your address are landing in spam or the inbox, and ensure that emails from your sending address land in the inbox.
For connecting an account in Boxward with an email platform like Sendgrid / Mailgun / SES / Sendinblue that are SMTP-only (i.e. they can send emails but don't have their own inboxes for receiving emails), you do need to have an IMAP setup as well for receiving emails. Feel free to reach out and I'd be happy to share more about that.
I definitely need this. I'm going to be signing up and paying today.
Let's say I do 4 weeks of warmup. How aggressive can I be with cold emailing after that?
@jordan_hansen With a warmed up email address, you could be sending a few hundred emails per day safely.
But, besides the warmup and email deliverability, another consideration here is whether your email service provider would allow you to send that many emails without suspending your account. Every email provider is different.
Here is a guide we put together that goes through email sending limits based on different email providers - https://postaga.com/email-sendin...
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