Ecommerce Field Guide by Mason

A practical step-by-step guide to build a winning brand

5.0•1 review•

226 followers

A practical step-by-step guide to build a winning brand

5.0•1 review•

226 followers

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At the heart of any successful brand is the entrepreneur - and the Ecommerce Field Guide is crafted to power you from start-up to scale-up. From shopper love & customer loyalty to growth across… this is your handy one-stop guide for everything ecommerce.

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Launch tags:Marketing•E-Commerce

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Zeda.io

Maker

📌

Dear PH family, I’m Riya, one of the makers at Mason. I’m stoked to bring to you a culmination of 3 years of on-the-field work with 30,000+ ecommerce brands, retailers & partners! Introducing the Ecommerce Field Guide by Mason. You might remember me (and Mason) from our Golden Kitty winning app in 2021. Since then, my team & I have worked with thousands of brands → and today, we also power sales for 1000+ brands worldwide with our AI Shopping Engine. Three months back, we had a lightbulb moment- 💡 Winning ecommerce teams move faster than the market But to move fast, you need a living guide that’s powered by the ecommerce community, learns from other brands, connects the dots on tactics with the strategic view - and keeps evolving with the times. And that’s where this Field Guide was born. After months of hard work, working together with our e-commerce community, learning from them, and diving into our network of brands… here it (finally) is! Ecommerce is going to touch a $5Tr market cap in 2025. It’s getting hyper-competitive for entrepreneurs. That’s why, in this practical guide, you will → 🌐 Get to stand out in a crowded market 💌 Find out how to turn shoppers into fans 🔧 Learn from over 30,000 brands (new insights get added every week!) Remember, this is a living field guide. If there’s anything else you’d like us to include, just reach out, and we’ll make sure it’s pulled back into the guide! And yes, comment if you want to contribute too. 🚀 We’d LOVE you to join us & build out an ultimate Ecommerce Field Guide.

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3yr ago

AI Titans - The Quiz

Maker

@riya_handique2 woo hoo! I love the community angle to this launch.

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3yr ago

PhantomBuster

Wow, thanks for sharing. That's an incredible resource especially when you start from start your e-commerce. Congrats on the launch

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3yr ago

Zeda.io

Maker

@nickyborry Thanks Axel! If you have any feedback on the content, do feel free to share :)

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3yr ago

The Ecommerce Field Guide seems like a valuable resource for entrepreneurs in the ecommerce space. As a software developer with an interest in ecommerce, I would like to learn more about this comprehensive guide. 1. Could you provide more details about the specific topics covered in the Ecommerce Field Guide? What are some key areas or aspects of ecommerce that the guide focuses on? 2. When it comes to shopper love and customer loyalty, what strategies or insights does the guide offer? How does it assist entrepreneurs in building strong customer relationships and fostering loyalty in a competitive ecommerce landscape? 3. Growth is a significant goal for any ecommerce business. How does the Ecommerce Field Guide address the challenges and opportunities associated with scaling up? Are there specific tips or best practices provided to help entrepreneurs navigate the growth phase successfully? 4. As a one-stop guide, does the Ecommerce Field Guide cover technical aspects of ecommerce, such as website development, optimization, or integrations? How does it balance practical advice with strategic insights to provide a comprehensive resource for entrepreneurs? 5. Is the Ecommerce Field Guide tailored to specific types of ecommerce businesses (e.g., B2B, B2C, niche markets) or is it applicable to a wide range of ecommerce ventures? Overall, the Ecommerce Field Guide seems like a valuable tool for entrepreneurs in the ecommerce space. I'm interested in understanding its scope and how it empowers entrepreneurs to succeed in the dynamic world of ecommerce.

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3yr ago

Zeda.io

Maker

@gordon_n Hey Gordon, really appreciate your questions :) Let me try answering them 1 by 1- 1. High-level topics covered throughout all 5 chapters: Consumer Behaviour, Product Development 101, How to Choose a Selling Channel, Customer Experience, Marketing 101, Segmentation and Personas, SEO, Product Lines, Business Operations, Online Store Optimization 2. The field guide actually applies a consumer behaviour/experience lens to the majority of the content. So from consumer psychology, to developing tailored brand touchpoints, to developing personas to find folks like those who already love your brand, it covers how to build brand love at every stage of the funnel 3. So far scaling covers the basics of product expansion, streamlining business operations, and optimizing/making new tech investments, this field guide will be continuously updated and that section will be expanded. We encourage folks to submit feedback for specific topics they'd like to see covered more in-depth! 4. It's definitely both strategy focused & practical. If you dive deeper into the guide, you'll see from an online sales channel perspective we cover step-by-step guidance as well as cover platforms, apps, technical capabilities, etc. 5. Primarily B2C as that's where our expertise is working with 10,000+ merchants worldwide Hope my answers have been helpful. And I'm glad you find the guide valuable :)

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3yr ago

Opengeni

Congrats. Curious: Did you research other book platforms? I assume the website is a no code platform of some kind? The UX is a bit unexpected. I'm used to reading more top to bottom. Content seems good! Maybe keep the content but try a better platform?

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3yr ago

Zeda.io

Maker

@sentry_co Thank you for the feedback Andre! We are still making updates to the UX and your feedback is super helpful :)

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3yr ago