Better keyword ideas. Better targets. Better SEO results.

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Shaun Scholtz
Shaun ScholtzMaker@mediakik · Principal UX & UI Designer @ Mediakik
Thanks Tom. We built Dtermin to tackle a problem that many entrepreneurs (including ourselves), smb's, marketers and bloggers had with current tools (including Google keyword planner) - and that was the difficulty and time it took to find really great terms to target. The way we see it, no amount of search marketing voodoo can fix bad targeting. Which is a serious problem, because online success is linked to the quality of the search terms that you target. The learning curve for a lot of people was also a barrier to understanding search engine marketing. We wanted keyword research to be simple and easy to get. We’re looking forward to everyones comments and questions below. Quick update: We also have an exciting new feature coming out soon that will give you insight into how well your content is targeted, giving you even more control over where to improve your search marketing efforts.
Tom Masiero
Tom MasieroHunterHiring@blendahtom · GM of LaunchBit
Lets see if @mediakik can jump in and answer some questions.
Troy Osinoff
Troy Osinoff@yo · Angel Investor
Trying to understand what makes paying for this instead of using Google's free tool (Keyword planner)
Shaun Scholtz
Shaun ScholtzMaker@mediakik · Principal UX & UI Designer @ Mediakik
@yo Googles keyword planner is good, but not the best. Most keyword tools (including ours) provide Google search data, but their competitive ranking and suggested costs data comes exclusively from Google, and it rarely reflects the current situation. The risk is that users will focus their online efforts on the wrong keyword targets. Even though we include Google data, we adjust the competitive ranking based on the actual search results in a particular space. The benefit is that you can base your keyword targeting decisions on a more accurate view of the competition. Google suggestions are also most often irrelevant to a business, and it’s never clear if they were suggested for your good or theirs (Googles). Our unique technology will literally search your market online to find new and relevant keyword ideas (some you may never have even considered). Of course we include Googles suggestions, but only the ones relevant to your business. We also give users the opportunity to enter goals, so that we can adjust the weighting of various data points, crunch the numbers (volume, competition, cost, trends etc..) and re-sort the data so that the most profitable terms rise to the top. Even though the user picks the targets, the full power of our analysis engine is focussed on analyzing the entire market based on their search marketing goals.
Paul Shapiro
Paul Shapiro@fighto · Director of Strategy & Innovation
To be honest, I'm not getting good suggestions with dtermin looking at terms around SEO and Internet Marketing. Suggestions are things like "s.e.o", "wikipedia", and "wikipedia org".
Shaun Scholtz
Shaun ScholtzMaker@mediakik · Principal UX & UI Designer @ Mediakik
@fighto We really appreciate the feedback Paul. It seems to me that you’re focussing more on the traffic volume, which will give you accurate results according to volume, but you lose focus when you haven’t set goals or done any analysis. Are you looking to build organic traffic? Are you running paid ads? Setting up your goals will re-sort your market list, filtering the most relevant suggestions to the top. But don’t just stop at setting goals. Our analysis engine will show you the best terms if you sort by Search or Paid Opportunity. In terms of Wikipedia, it is actually used as part of peoples search marketing strategy, in that they do create articles that gets linked back to them