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Charles LaCalleHunter@charleslacalle · UrbanTech Investor @ Dreamit Ventures
Growth hacking has taken marketing and sales by storm. Every startup founder, big business executive, and their uncle wants to growth hack their company to success. There's lots of growth hacking advice on the Internet. In fact, there's so much advice about growth hacking strategies and tactics out there that it's hard to know where to start with it. To help make things easier for startup founders and aspiring growth hackers, give this podcast a listen. If you want an introduction to growth hacking or need to learn about the best growth hacking tactics that you can implement tomorrow, then this is the podcast for you. Panelists: Vincent Dignan is the CEO of Magnific, a growth hacking and copywriting agency. Dignan is an expert growth hacker with experience driving users/traffic/revenue to websites. Dignan recently wrote a tell-all book with step-by-step strategies on how to own email marketing, Facebook, Twitter, Instagram, SEO, Content Marketing and much more. Previously, Dignan launched content site Planetivy.com in July 2012 and grew the site visitors to 300,000+ per month by November 2012. Erik Harbison is Chief Marketing Officer at AWeber Communications, which provides digital marketing solutions for top brands in the consumer & B2B market. AWeber uses automated email series to increase conversion of leads to trials by more than 200%. Harbison has over twenty years of experience providing performance-based advertising and marketing solutions across Retail, Sports/Entertainment, Financial, CPG, B2B, Travel and Food/Beverage verticals. Specifically, helping brands navigate and find success in the digital marketing space and social media environments. Table of Contents: 9:00 B2B growth hacking 10:50 The importance of email in growth hacking 12:15 How to ‘creatively’ build email lists 16:25 How to effectively use pop up forms or hello bars 17:18 Frequency on sending content to lists 22:00 How to vet and segment email lists 24:20 Five tips for staying out of the spam bin in email marketing 27:20 When can you skip email and go through to social growth hacking 29:50 When should you start paid social advertising 31:00 What metrics should you use to measure growth 32:00 How to accomplish growth the actual copy or writing of your posts 36:20 How many tests should you be running at any one time 37:10 Tips on A/B testing 38:15 Growth hacking on LinkedIn 40:00 How to grow your audience on Twitter 44:10 Things you’d recommend NOT to do