@shane_112 great job with Doublie! Love the playfulness and the initial set of overlays. Some questions + thoughts:
1) How often do you plan on adding additional overlays?
2) Is there a concern that there will be a saturation point with too much content and therefore makes the searching process a pain. Maybe incorporate limited time overlay packs?
3) I wish there was a "random" button so I could randomly get an overlay without having to think about it ;)
4) Proof that @rrhoover is actually a 1D fanboi:
@liveink Thanks for the questions man! Humbled, @liveink you da real MVP!
1)Its a surprise, but semi-often, then, often, then mainlining into your thoughts!
2) Good idea! Search box is next, plus some well-timed pushes for topical stuff. That Tim Howard meme should have been us!
3) Oh that’s going in. The question is whether or not your face should be the icon for it.
4) The proof is in the eyes!
5) And your doublie is for the man who literally spits money when he talks!
@eriktorenberg we do all the obvious in-app stuff; what we really wanted to focus on was a concept with a strong word-of-mouth component. BGR reported this year that word-of-mouth was up to 77% of how mobile apps were downloaded. So we did a really interesting, and I think unique, test to choose a concept with the highest likelihood of spreading via word of mouth. We did a spin off Aaron Pazter's Mint.com concept test where he'd stand at the Caltrain station and gauge people's reactions to the concept of Mint. We did something similar, but as a twist intended for mobile apps, we would tell them about the app, show them the app, ask some questions about the app, but intentionally never mention the app's name. If the person being surveyed ever asked what the app's name was or how to find it, we'd mark down 'yes' for word of mouth. The rationale was that, in the real world, you usually ask your friend what that app is they're using. Trying to measure that has always been speculative, but we came out of those tests with a ranked list of concepts people wanted to download right there. Doublie was the clear winner with over 70% asking for it, winning over many, many high minded concepts. H/t to Preet, the youngest PM at Zynga, for the idea on the word of mouth test. Sweet and here's a fuller article about the test: http://thenextweb.com/dd/2014/08...
The unbundling of apps continues.... aviary and other editors have had these kind of stickers for a while but users don't find them, as they're buried in a wider feature set. Nice work guys - simplicity wins on mobile.
@ashrust Thank you man! That's exactly how we view this app, debundling and making UGC one of the funnest parts of photo apps. You get superpowers for your comment!
"The item you tried to buy is no longer available."
Anyone else getting this error message from the App Store? I'm on the Canadian App Store, if that matters. cc: @shane_112
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