Launched this week
DoppelIQ Atlas
Pre-test marketing decisions with AI consumer simulations
63 followers
Pre-test marketing decisions with AI consumer simulations
63 followers
DoppelIQ Atlas is an AI consumer simulation engine that lets you simulate behavior at population scale. Instead of collecting opinions from small panels or asking AI personas to “pretend” to be users, Atlas runs 100,000 consumer simulations enriched with real-world attributes. This allows you to test marketing questions at scale with responses that are consistent, explainable, and representative, so you can validate messaging, pricing, and launch decisions before going to market.
Hey everyone - Ankur here 👋
We’ve spent the last year building DoppelIQ’s AI simulation engine for brands. Atlas is the next step: a way to model real-world consumers at scale so anyone can experiment campaigns, test marketing ideas, and get consumer insights instantly.
We think it's a completely new way to understand the market even before entering it. Atlas combines population data, AI consumer twins, and conversational AI to give brands instant access to large-scale, directional insights without running surveys. It’s research and consumer insights reimagined.
We built Atlas for moments where decisions are usually driven by:
1. Gut feel
2. Limited inputs or limited research spend
3. Partial data or lack of foresight
Atlas gives teams a way to pressure-test ideas with simulated consumers and move forward with more confidence.
What Atlas helps you do
1. Simulate how different consumer segments may react to campaigns, concepts, or messaging
2. Explore multiple creative or positioning routes quickly
3. Understand emotional response and sentiment, not just preference
4. Get directional consumer insight in a far more cost-effective way than running repeated experiments
It’s not meant to replace human judgment, it’s meant to support it with better signals.
Who it’s for
1. Marketing & brand teams shaping campaigns
2. Founders looking to explore consumer behavior
3. Innovation teams testing ideas early
Would love to hear what you think, what you’d want Atlas to simulate, and how we can make this even more powerful for creators, founders, and marketers. Thanks for checking out Atlas! 🚀
Congrats on the launch — love this rigorous, simulation‑first way to de‑risk marketing bets 👏
@zeiki_yu Thanks! Simulation-first > hindsight-first 😄 Appreciate the love 👏
Congratulations on the launch. 🎉 Love the census-grounded approach. Curious how often the population model is refreshed and how you handle drift over time?
@pastel_peaches The simulations are refreshed annually whenever new census releases and major public updates come out, rather than being static.
We handle drift in two ways:
Continuous recalibration using newer behavioral and market signals, so the simulations don’t get “stuck” in old patterns
Segment-level validation, where we regularly sanity-check outputs against known real-world outcomes to catch skew early
Congrats! Makes research feel navigable. Nicely done.