Dollar Shave Club is a subscription service for the best shaving supplies ever, acquired by Unilever for $1B. 👀
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Seven Reasons why Unilever bought Dollar Shave ClubA strategic assessment of one of last year's most talked-about acquisitions. Note: Originally written 23rd September 2016 and distributed to colleagues via email. The first reason, of course, is that by buying Dollar Shave Club, Unilever has taken 16% unit share of the U.S.
Why did Unilever pay $1B for Dollar Shave Club?Deja Vu moment: when another giant of consumer products is hoping to buy its way to success rather than innovate. This week, the news was Unilever buying five year old Dollar Shave Club for $1B. Last week, hundred year old Danone buying Whitewave foods.
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