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Doing Your Business with Matt Hartman - Episode 7: KAI Research Part 2

Rene shares how she sold her co after 28 years

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Ⓜatt hartman
@matthartman · partner @betaworks
Rene and her cofounder turned down an acquisition offer because they didn't think it was a good culture fit. Ultimately this led to a much better offer from another company, who was able to use their culture as a selling point. It's so interesting to me that a diverse corporate culture turned out to be a competitive advantage for the acquirer.

Discussion

M
Ⓜatt hartman
@matthartman · partner @betaworks
Rene and her cofounder turned down an acquisition offer because they didn't think it was a good culture fit. Ultimately this led to a much better offer from another company, who was able to use their culture as a selling point. It's so interesting to me that a diverse corporate culture turned out to be a competitive advantage for the acquirer.