Buy and sell tickets at face value

Dingo was launched this week in London and featured in TechCrunch yesterday (http://techcrunch.com/2015/04/08...). We have applied a p2p model to the secondary ticket market to allow fans to trade spare tickets easily and safely. By only allowing tickets to be sold at face value, we ensure that Dingo is an exchange for fans, no touts and no scammers. Feel free to ask us anything. Thanks!
Started in The Netherlands, there's already a great party doing this: TicketSwap (https://www.ticketswap.uk/ disclosure: good friends with the founders). More than 300k people have used the website since they started at the end of 2012. They've rolled out in France, Germany and the UK, so I guess you're up for some good competition ;)
@jaapvannes Hi Jaap, thanks for the heads up. Ticketswap looks cool. We are mobile-only vs their web platform. My only concern with TicketSwap is how they avoid duplication of tickets. If sellers receive the money immediately, what stops them from selling multiple e-tickets? With Dingo the seller receives the cash after the event so there is no incentive to act fraudulently (they wont get paid).
As someone who's quite familiar with the secondary ticket market I don't quite see why a fan would want to sell their tickets at face value. Can someone provide a better explanation as to who would use this and why?
Unless of course the people behind the app are buying it at fv and then reselling it
@jeshalom Hi Jack. From our research the vast majority of tickets on the secondary market are sold at face value or less. As an example, on Viagogo (largest ticket exchange in UK) not a single ticket was sold above face value in the week leading up to an event at The O2 in London last year. The fact is that only a small % of events can command large secondary market prices. Dingo is for fans looking to sell their spare tickets at face value or less; quickly, easily & with no fees. Tickets can be listed in seconds and we allow sellers to chat with buyers directly through the app to arrange delivery of the tickets in whatever way is most convenient (at venue, in town, email etc). We are not targeting sellers of sold out events who are looking to profit on the secondary market, we are catering to a different need.
@roiterpaul ah ok! I see your point. But if you're catering to shows that aren't popular, that usually means that not as many tickets were sold, which also means that not as many tickets will be sold on the secondary market. In any event, I'm curious to see what happens with Dingo.