Dazzle

Dazzle

Your AI co-pilot for winning PR campaigns

53 followers

Dazzle is the first interactive PR platform that leverages cutting-edge AI to help you get top-tier media coverage. It matches your story with the best journalists in minutes, and lets AI do all the research work behind the scenes so you can reap the rewards.
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Dazzle gallery image
Dazzle gallery image
Dazzle gallery image
Dazzle gallery image
Dazzle gallery image
Dazzle gallery image
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Ayelet Noff
Hey Product Hunt community👋! I’m Ayelet Noff, the CEO and co-founder of Dazzle. For the last two years, I’ve been building Dazzle together with my talented team of engineers and AI experts, and I’m proud to announce that this week we are finally launching! ✨ 🚀 What is Dazzle? Dazzle is the first interactive PR platform that leverages cutting-edge AI to help you get top-tier media coverage. It matches your story with the best journalists in minutes, and lets AI do all the research work behind the scenes so you can reap the rewards. 💡What can you do with Dazzle? – Find the best journalists, outlets, podcasts, and guest post opportunities for your stories – Get your very own PR assistant who keeps you informed on all the latest industry news and trends – Access rich journalist profiles with bios, beats, article summaries, contact details, and more – Keep your outreach organized with smart, collaborative media lists and expand them with AI recommendations 📖 Why we built Dazzle? I've been in the PR industry for over twenty years and I have been fortunate enough to lead some of the most successful PR campaigns in history including Viber, Waze, Yo, StoreDot, and more. However, the media landscape has changed significantly in recent years. Currently, there are around six PR professionals for every journalist out there and only around 3% of media pitches actually get replied to. To cut through this noise, we need to make sure we’re pitching the right journalists with the right message. That’s why PR pros typically spend days or even weeks crafting targeted media lists and personalized pitches. Dazzle streamlines this process, reducing it to mere minutes. By letting AI handle what it does best, which is research and matching the right media with the right stories, we humans can focus more of our time on doing what we do best, which is cultivating media relationships 🔎 How is it different from other AI tools? Unlike general-purpose AI models that often dish out incorrect or misleading information, Dazzle is hallucination-free. We combine advanced AI trained specifically for PR workflows with real-world data to deliver accurate, trustworthy results. Dazzle searches multiple sources and cites them directly, making verification a breeze. Dazzle also lets you save all the journalist insights to your media list with a single click. No more tedious copy-pasting journalist information into spreadsheets! 🆓 How much does it cost? Dazzle is free in its basic version! When you’re ready, you can scale with unlimited plans starting at $250 monthly or $175 monthly if you pay annually. For the PH community, we prepared a 1-month free premium subscription. Just use promo code PRODUCTHUNT2024 when you register! 💜 We’d love to hear from you! I would love for you to try out Dazzle for yourself and let me know your thoughts! I look forward to your feedback and hope that Dazzle is as helpful to you as it’s been to us. After all, the reason I built this tool is to help my fellow colleagues do their jobs better, quicker, and more efficiently. Thanks so much for your support and I look forward to dazzling with you! 🙏
Tomer Molovinsky
Congrats on the launch, @ayeletnoff ! 🎉 Dazzle sounds like a powerful tool for streamlining PR outreach. Wishing you and your team lots of success! 🚀
Morgan Solis
Does it also reach out to the journalists?
Ayelet Noff
@morgan_solis not yet directly, but it does help you to learn about journalists' interests and even draft a personalized pitch for them
Ondrej Monsberger
This seems like a great opportunity for product that want to use PR and not sure how to do it right. i cannot wait to try it out! Great job for releasing this!
Ayelet Noff
@monsberger_o Thanks, Ondrej! We can't wait to hear your thoughts and feedback!
hritik choudhary
Dazzle seems like a powerful tool for PR professionals looking to streamline media outreach. How does it ensure the accuracy of journalist profiles and match the right media opportunities with a story? Also, does it provide any features to help track the progress of outreach efforts?
Ayelet Noff
@hritik_choudhary thanks! Dazzle scans the web in real time using multiple search engines to deliver the answers you need. It prioritizes reliable, high-ranking sources and includes links to verify every piece of information. It only searches for content up to one year old to ensure timely results by default, but you can adjust this period by adding a timeframe such as "in the past month/week." And yes, you can track your outreach progress by changing the status and adding notes to every journalist in your media lists. Let me know if you have any other questions or feedback!