Crossing the Chasm

Selling high-tech products to mainstream customers

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Marc Anthony Rosa
Marc Anthony RosaHunter@marc_rosa · Product Manager @ Getty Images
This book is a classic. It's positioned as a "marketing" book but it's one of my go-to books for thinking about SaaS product development when you're seeking out product/market fit. The Customer Adoption Life Cycle is one of those quintessential diagrams you pin to your work wall - it's all from this book. Strongly suggest reading for anyone thinking about how to evolve your product, especially for SaaS offerings.
Martin Skakala
Martin Skakala@mskakala · Founder & CEO
Also it's very interesting exercise to have someone lay down the strategy & only then read the book. Completely changes the perception of features and market from product/market fit point of view.