CRO: How to win

"The most extensive report on CRO tools ever"

Discussion
Would you recommend this product?
No reviews yet
congrats on the launch @therealsjr ! What are some findings we'd learn in the book that would surprise us? and if you don't know, Stewart throws one of the best PH meetups worldwide, in London.
@eriktorenberg Thanks Erik! Biggest surprise? There are a few, but I think the return on investment stats stand out. Of the 36 conversion optimization tools and companies I studied, only two failed to generate substantial return on investment. And of the 2,938 marketers I surveyed, only five percent did not generate ROI. In fact, the average ROI was 223.7%! CRO is really interesting because it is effectively the business of creating big returns for free* - you're optimizing the traffic and audience you already have, rather than paying to increase traffic and stick with the same conversion rates. *By 'free', I mean 'cheap'. :) P.S. Thanks for the hat tip on the PH London Meet-ups. Enjoy hosting them, and we'll be doing them in London throughout the year.
More info on (and from) the report: http://venturebeat.com/2015/03/1...
Fantastic report. The quality of affordable business advice out of VB keeps getting better and better. Proud to be supporting them and our report will be out soon, too!
@douglaskarr Thanks so much Douglas - really appreciate your kind words. Looking forward to your article on the report too.
Been looking forward to this!
@amyvernon Thanks Amy! Hope it meets your expectations. A real labor of love for me, this one...
Curious why https://Instapage.com isn't in this report. As the only freemium landing page platform we have over 100,000 monthly active users and 5,000 customers.
@tysonquick Hi Tyson. We'll be including Instapage in a future report for sure. We did bring it up it as one of the solutions our respondents mentioned (and linked to the site), but didn't have time to do a full profile this time around.