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Crisis Communications Playbook

What to say when your startup screws up

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Joel Andren
@joelandren · co-founder, PressFriendly
Crisis communications is something that most startups are spectacularly bad at. Look at Reddit's response to their recent backlash. It took them days to get it right. It does not need to be this way. Crisis communications is one of the most straight-forward PR programs to implement; it just requires planning and execution. Every Fortune 500 company has a PR… See more

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M
Joel Andren
@joelandren · co-founder, PressFriendly
Crisis communications is something that most startups are spectacularly bad at. Look at Reddit's response to their recent backlash. It took them days to get it right. It does not need to be this way. Crisis communications is one of the most straight-forward PR programs to implement; it just requires planning and execution. Every Fortune 500 company has a PR… See more
annebot
@annebot · CEO, CircleClick
how can you effectively coach people on something that's very situation-ally specific??