E-bike with live dashboard, navigation, GPS & ride stats 🚲⚡

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#3 Product of the DayApril 25, 2018

Cowboy is the next generation of electric bicycle. With live dashboard, navigation, GPS tracking, removable battery and ride stats, the accompanying app makes your ride more than just a ride. It becomes a whole new experience.

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  • Laurent VBCTO, Briq

    Great visual and industrial design. Very competitive price. Nice app.


    Probably more scared of having it stolen ;-) Harder to store than my usual road bike.

    I had the opportunity to witness the whole development process of the bike as we shared office space with the Cowboys during one year. They have put so much care into the design and building of this bike, refusing to compromise on anything and with a great attention to details.

    In the end, they made the best e-bike I have ever seen at a lower price point than any of the competitors.

    When I finally had a test ride with the bike, I was a bit scared. I had previously brought a heavy Van Moof to the ground (with quite the injury as a result), partly because of my inexperience with e-bikes. On the Cowboy, though, the experience was delightful. It's as if you're riding a real bike, but there's some unnoticable breeze pushing you in the back just when you need it.

    Loved it.

    Laurent VB has used this product for one day.
  • Pros: 

    Design, speed, brakes, software updates


    Biking not always an option to move around town, not foldable bike

    I've been riding a beta-version of the cowboy bike during 3 months. I can testify that riding my Cowboy 🤠 🚲 is definitely the best way I experienced to go to work over the last ten years. Thanks to its great e-acceleration, my Door-to-door average speed is above 22 km/h without too much effort.

    What differentiates a Cowboy bike versus other e-bikes is for sure its design, light weight and overall quality. The brakes are also particularly efficient.

    Going forward, I’m waiting for a software update in order to have the front and back light in alternative mode to be more visible by night.

    Miguel Van Damme has used this product for one month.


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Joost Schuur@joostschuur · Platform Evangelist, Playmob
@adrien_roose How does this compare to VanMoof's bikes? Great to see new folks in the space and hopefully bringing the price down!
Laurent VB@laurent_vb · CTO, Briq
@adrien_roose @joostschuur Not the maker, but I had the opportunity to try both. I crashed with the Van Moof Electrified S for my first e-bike ride. It was heavy and not very instinctive to ride for a daily road bike rider. The Cowboy is lighter and feels more natural to ride. I might be wrong but I think it's less powerful. It's also 40% cheaper.
Adrien RooseMaker@adrien_roose · Founder of
Hi @joostschuur ! Our bike is nearly twice cheaper, 2kg lighter, the motor assistance is more intuitive, the transmission works with a carbon belt, the disc brakes are hydraulic and the battery is removable. The App features also go much further.
Daniel Kegel@danielkegel · Product Director @ Persgroep
@joostschuur @adrien_roose one of the biggest knocks on the Van Moof Electrified S is that the non-electric parts like chain drive, brakes etc. are pretty low-end considering the price of the bike. There is certainly room to improve there. The VM does have a 65% larger battery (418wh vs 252wh for the Cowboy) and I'm not sure what you mean by 'more intuitive motor assistance'.
Adrien RooseMaker@adrien_roose · Founder of
@joostschuur @danielkegel yes they do have a larger battery (but non removable which implies having to charge the bike itself and not the battery). By a more intuitive motor assistance I mean that the Cowboy bike is equipped with both a speed and a torque sensor and thus we automatically use these signals to determine the amount of assistance given by the motor, instead of asking the user to choose different mode of assistance manually.
Daniel Kegel@danielkegel · Product Director @ Persgroep
@adrien_roose correct, although I don't really see the benefit of a removable battery. Most people won't buy a second battery and if they do, they won't take it with them. The only use case would be changing the empty battery at home for a full one. What is the power/max speed of the motor?
Jean-François Dh@jean_francois_dh
I am a beta early adopter of the product. I rode 1000km in two months and a half. The feeling of the bike and the engine still amaze me :)! Very pleased with the overall performance of the bike ⚡️⚡️⚡️
Laurent Bouty@laurent_bouty · Founder The Beyonders Agency
@jean_francois_dh hi jean Francois would you advice it a city bike (brussels intra muros) ? Work with business casual clothes ? What about mud gard?
Jean-François Dh@jean_francois_dh
@laurent_bouty works with all types of clothes (never tried with a dress or a skirt though. I installed an “ass saver” on mine, works fine.
Jitesh Dugar@jitesh_dugar · Indie Hacker
Interesting hunt! Are the makers available here?
Adrien RooseMaker@adrien_roose · Founder of
Hello @jitesh_dugar ! I'm the founder of Cowboy. How can I help here?
Jitesh Dugar@jitesh_dugar · Indie Hacker
@adrien_roose Firstly, sincere appreciation for launching this super useful product.. Even I work in a commute space in the car & bike sharing market in India. Do you ship across the world? How does anyone outside Brussels get to have a test ride? I was particularly excited to see the app, but could not spot it on the app stores. Can you share a link?
Adrien RooseMaker@adrien_roose · Founder of
@jitesh_dugar Thanks for your feedback and questions We've done a soft launch last Thursday in Belgium, to fine-tune our Go To Market, and did not expect to be featured that quickly on Product Hunt to be honest :-) We only ship in Belgium for now as we want to perfect our test ride experience before scaling to other countries. Hopefully we'll be able to expand by the end of the year. You can check out the app here for now Let me know if you have any question !
Jitesh Dugar@jitesh_dugar · Indie Hacker
@adrien_roose Thanks for taking time to answer these. Appreciate it. The "Get on Google Play" and "Get on App Store" on your app page do not seem to be hyperlinked to the app stores. Am I missing something?
Adrien RooseMaker@adrien_roose · Founder of
@jitesh_dugar not missing anything, we will upload the apps on the stores in a couple of weeks, just before shipping the first bikes :-)
Solomon KingsnorthHunter@solomon_teach · Teacher
I couldn't track them down, will try again today. Yeah, it looks awesome. I think it's got the potential to do for electric bikes what the iPod did for Mp3 players.
Adrien RooseMaker@adrien_roose · Founder of
Hello @solomon_teach ! Thanks for the Hunt ! I'm the founder of Cowboy. How can I help here?
Hassan Abdulhamid@uxdzen · No headline
Spending almost 1K5 for a bike seems like a deal breaker, but again, if your target are wealthy folks with 5k monthly income, then this is gonna be really huge. I'm a sucker for well designed products and this seems to be of of em
Melvyn Hills@melvynhills · Frontend Developer at Ludus
@uxdzen most good *electric* bikes are within the 2K-2K5 price range.
Hassan Abdulhamid@uxdzen · No headline
@melvynhills So they are not made for the masses then, cause there's no way someone like me making 2kp/m would want to get that kind of bike which I would love to get btw.. but you get the drift. There are millions of people like me in that same situation.
Hassan Abdulhamid@uxdzen · No headline
@melvynhills FYI, I'm not saying cowboy isn't good or anything like that, I'm just pointing out what most people already have in mind. Its still one of the most well designed bikes out there !
Melvyn Hills@melvynhills · Frontend Developer at Ludus
@uxdzen 100% agree on that. Electric bikes are still relatively new, their price will go down in the coming years, and so will become more accessible to the masses. I don't think it's relevant to debate whether it's affordable for everyone. Electric bikes sells are soaring right now, at least in Europe. This is a premium product at a very good quality/price ratio. Just look at the "Related products" section on the right column of this page to see other bikes much pricier (for an inferior product IMHO). This is a very competitive product at this price range.
Adrien RooseMaker@adrien_roose · Founder of
Hello @uxdzen ! Thank you so much for your feedback! Our objective is indeed to make electric bike attractive and popular to a larger audience. Unfortunately, with this first model, it couldn't be cheaper without compromising quality. I sincerely hope that our next model will be cheaper.