Course Loads

Clean Clothes. Delivered to Your Dorm Room.

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Hunter
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Sean Percival
Sean Percival@percival
I think it's fair to assume college kids could use this service. However is something like this in their budget? Have you done any research comparing the costs of a service like this to the cost of doing it yourself (or hauling clothes back and forth to the parents house)?
Zev Lapin
Zev LapinMaker@bbzeven · Cofounder, Parachute.co
@Percival Course Loads is not cheaper than doing your own laundry in the communal dorm laundry rooms (yet), but the prices are equal or cheaper than sending your laundry out; minus the headache of having to lug your clothes to the cleaners and dealing with a subpar customer experience. We will be bringing prices down as we leverage volume to negotiate better rates with our vendor partners. The other thing to note is we are marketing to parents as much as we are to students; think moms who have done their teenager's laundry up until now, and want to ensure their kid's laundry is being done consistently. P.S. apologies for the delayed response, was celebrating a Jewish holiday (Rosh Hashana). Hopefully you haven't made your pick just yet :-)
Thomas Korte
Thomas Korte@thomask · Founder, AngelPad (SF & NYC Accelerator)
I like the focus on a hypervertical! @founders of @courseload: assume you are really successful with laundry, what would be the next 3 things you could focus on to fulfill your mission to "College life simplified"?
Zev Lapin
Zev LapinMaker@bbzeven · Cofounder, Parachute.co
Thanks @thomask, and great question. There are three categories of college "needs" that we can potentially tackle: 1) Living Needs (summer storage, laundry, food, dorm room decor/supplies etc) 2) Academic Needs (tutors, textbooks, schedules/calendars) 3) Social Needs (events, parties, social opportunities) We're focusing on building the logistics engine via Course Loads to potentially power some other offerings down the road. P.S. apologies for the delayed response, was celebrating a Jewish holiday (Rosh Hashana).
Sean Percival
Sean Percival@percival
Can you tell us about revenue and customer numbers so far?
Zev Lapin
Zev LapinMaker@bbzeven · Cofounder, Parachute.co
@Percival we only soft launched about a week and a half ago (on one campus) with very limited marketing, so the numbers aren't really indicative yet. We have 75 accounts created and about half of those have credit cards on file and are scheduling orders. Only a hand-full have pre-paid for the whole semester, but I believe that is because we need to present the savings of a pre-paid plan better so we are A/B testing that.
Sean Percival
Sean Percival@percival
@bbzeven Any early indications of customer ACQ costs?
Zev Lapin
Zev LapinMaker@bbzeven · Cofounder, Parachute.co
@Percival We have not invested a lot into marketing at the moment, so no real indication on CAC yet, but I can tell you it will most definitely be significantly lower than companies serving the general market. One of the advantages of focusing on college campuses is that the market is hyper-local/condensed into a relatively small area. This means ad dollars go further (due to organic virality on campus) and referral incentives work REALLY well. I know this because I previously founded a college based business, and though this is not really data to go on yet, most of the the current users came through referral codes. We offer 10 free pounds to both the referred and referrer, which costs us about $6 per 10 lbs (currently). But to redeem these pounds, the user needs to have a credit card on the account, and at that point it becomes about funnel-tweaking/engagement/drip campaigns to keep them coming back.
Elaine Ou
Elaine Ou@eiaine · Digital Money Mule
could I use this if I don't live in a dorm room?
Zev Lapin
Zev LapinMaker@bbzeven · Cofounder, Parachute.co
@eiaine you can't yet, but as long as you live on-campus you will be able to.
Zev Lapin
Zev LapinMaker@bbzeven · Cofounder, Parachute.co
I was never able to send out my laundry in school because 3rd party companies were not allowed in the actual dorms. I wanted a super convenient way to have my laundry and dry cleaning delivered directly to my dorm room. The idea has evolved as a platform for vendors to expand their market share.