They're currently running a Kickstarter for fancier designs: https://www.kickstarter.com/proj...
I've never had someone see these without stopping to ask about them. Maggie Gyllenhaall practically tackled me at Sundance to ask about them. And yes, it does really protect unless you were to drop on something angled.
(Wish Product Hunt had an edit feature. Missing quote mark on post makes me crazy...)