ConversionXL Institute

Research and training product for optimizers and marketers

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Nichole Elizabeth DeMeréHunterPro@nikkielizdemere · Community Growth at Zest.is
ConversionXL Institute is an online research and training product for optimizers and data-driven marketers. ConversionXL Institute was build to solve 3 big problems data-driven marketers have: - How to get data on what tends to work better. - How to come up with better A/B testing ideas that win more often. - How to keep improving your skills - when you’re so busy. When you sign up, you can log in right away and get access to: - New original UX, web design and user behavior research studies conducted by our in-house research team. - Video courses with data-driven marketing experts on topics like conversion optimization, digital analytics, persuasion and psychology. - Actionable summaries of recent, relevant academic research studies. - Live Q&A or “office hours” sessions with experts. There are new studies and courses added on a weekly basis. AND you get full access to ConversionXL Conversion Optimization Course ($1,499 value). Here's a video: http://conversionxl.com/conversi...
Andrew Allsop@andrewallsop
I don't think there's an organisation in the world that's put as much effort into raising the credibility of a discipline as much as ConversionXL has done for conversion optimization.
Andreas Mitschke@andmitsch · I own a computer
@andrewallsop agree - though I am sceptical about the new way of commercializing the content now, after it has been free for years.
Peep LajaMaker@peeplaja
@andmitsch @andrewallsop the difference is that we're now conducting original research, working with the Academia and producing new video courses on a weekly basis. Employing research scientists, building a biometric research lab and conducting research is all expensive. Thats why it's a subscription.
Ed Fry@edfryed · Growth @ Hull.io, prev @ inbound.org
@andmitsch @andrewallsop Seconding what @peeplaja said, actual research and expanding knowledge takes funding and resources. In the same way a University department seeks funding to break new ground, that's what's been done here. What's interesting is it's on a subscription model - that means 1. if it ain't good, the research funding will die off and 2. if it really is good, there will be *even* more funding (which should lead to even more cool things). I'd also hazard to guess it'll be a loss maker early (especially with the setup costs of building a biometric research lab, and per-experiment costs), so hats off for subsidising this with consulting revenue and otherwise. Also, ConversionXL's blog editorial policy holds a fine tradition of posting quality content that's grounded in data. I don't see that threatened, but rather put on steroids by an in-house research team and proprietary data and insights. Power to them is power to us for a low monthly subscription.
Shanelle MullinMaker@shanelle_mullin · Content & Growth, Shopify
Hey guys! For the next 24 hours or so, you can get a 15% discount on either the monthly or annual subscription. We're exclusively offering this to the Product Hunt community, so just use the coupon code "producthunt" on the checkout page. https://conversionxl.com/institute/ P.S. Once you're in, come back and leave us some feedback so we can make ConversionXL Institute even better.
Alex Birkett@iamalexbirkett · Growth
We worked really hard developing ConversionXL Institute - I hope you all like it. If anyone has feedback or ideas on how we can create more value with the product, don't hesitate to reach out.
Al Mackin@almackin · Founder
Love what CXL are doing. They have serious love for the industry and care about CRO.
Shanelle MullinMaker@shanelle_mullin · Content & Growth, Shopify
@almackin Thanks Al. We're definitely doing our best to bring meaningful, data-driven insights to a young industry.