Content Seeding

Find influencers To promote your content

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Arthur Hilhorst
Arthur HilhorstMaker@arthurhilhorst · product designer at Karhoo
Hi! My name is Arthur and I'm a product manager @Onalytica. We're an influencer marketing startup based in London. Next to uploading a document, you can now also add a link (please avoid shortened links) to find relevant influencers. More about the tool: - Our Pool of Influencers - * Primarily built from Page Rank analysis of Twitter conversations across keyword-defined slices of the firehose. (Mobile/Tech/Marketing/Pharma/Education and many more) * Influencers are therefore in the pool by virtue of their merit within a community, not just number of followers or Klout (although will often correlate). * Automation isn't always perfect (!) so our pool is constantly refined and sanitised by our team of researchers. - Matching your content to our Influencer Pool - * Every influencer has a Semantic Signature constructed using Part-of-Speech and Term Frequency analysis against the entire body of their tweets. * A similar signature is constructed for your uploaded content. * Cosine Similarity is used to match and score your Content Signature against each Influencer Signature. * Results are returned in order of match quality. Big thanks to @matrimc for coding this beauty and to the entire Onalytica team. We're extremely grateful for all the upvotes so far and happy to get feedback and requests for new features!
Tim Soulo
Tim Soulo@timsoulo · Marketer @Ahrefs; blogger
@arthurhilhorst wow.. that sounds really advanced! :) great job, guys! Would love to read a case study where someone would reach out to the list you've suggested and report success rate :)
Tim Soulo
Tim Soulo@timsoulo · Marketer @Ahrefs; blogger
So what's the algo behind this thing? :)
Mary Green
Mary GreenHunter@marygreenim · online marketing strategist
@timsoulo I have no idea. I just played with it for a bit. I liked what I saw.
Galit Zamler
Galit Zamler@galitzamler · Entrepreneur, Scam Block Plus
Looks good, I'll try it
ahmed zain
ahmed zain@ahmedzain66 · Growth Strategist, Augment
Great tool! I don't think it is completing the loop though. Getting a list is really good but what next? Maybe you could provide resources and features to point the users in the right direction.
Arthur Hilhorst
Arthur HilhorstMaker@arthurhilhorst · product designer at Karhoo
@ahmedzain66 Thanks for the feedback. This is definitely something working on right now!
Evan Varsamis
Evan Varsamis@evanvar · Founder & CEO The Gadget Flow
sounds interesting