Common Craft

Handcrafted Media for Explainers

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Tom Masiero
Tom MasieroHunterHiring@blendahtom · GM of LaunchBit
Let's see if @leelefever & @sachilefever will join us to discuss Common Craft.
Lee LeFever
Lee LeFeverMaker@leelefever · Founder, Common Craft
Hey, hey, hey! Thanks for adding Common Craft to the hunt. What would you like to know or discuss?
Tom Masiero
Tom MasieroHunterHiring@blendahtom · GM of LaunchBit
@leelefever Howdy Lee .. thanks for jumping in. Can you tell us how you got started especially in regards to your work with startups.
Lee LeFever
Lee LeFeverMaker@leelefever · Founder, Common Craft
@BlendahTom Thanks Tom. We got started in 2007 when we made a series of videos that explained things like RSS, wikis and blogs "in Plain English". The videos were viral hits at the time are now known as the first "explainer" videos. Soon after, we started getting hired to make them. The video we're most known-for is the Dropbox explanation that was on their home page for over three years. That one has been viewed over 30 million times. http://www.commoncraft.com/dropb... These days we're focused on building our own library of educational explainers and downloadable visuals called "Cut-outs" that we license to educators.