Cold Calling Techniques

Turn prospects into meetings, meetings into sales

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This is a book that every CEO needs to read. If you can't sell, you can't survive. If you can sell-if you can figure out how to open doors and make your customers happy-you not only will always be able to eat and put a roof over your head but also thrive in any corporate or entrepreneurial environment.
The next book to read after that is Getting to Closed by the same guy from a good 18 or so years ago. It teaches how to manage the process, too. Great stuff.