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Hey, this was so fun to do. The old name, Lift, was great. But it also got problematic. We couldn't convince people that we were more than a habit tracker. Also we got a lot of weird support email from three other Lifts. Losing those is a nice added bonus. But mostly, this is an awesome name for us and what we do now. Check out the profile pages for coaches. Here's mine: http://coach.me/tony
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There seems to be an increasing trend of apps built for connecting people together for help or expert guidance. There's: - Rise for diet coaching by @suneel cc @Noah_L - Clarity for business/professional advice (primarily) by @danmartell - Fitmo for personal trainers by @steijnpelle - Kindly for life advice (you can speak with other users or professional therapists) cc @jordanwalker - Fountain for home and garden advice by @apatzer Is this an increasing trend or am I just noticing more of these services lately, @tonystubblebine? If the latter, I'm curious if you have thoughts on what's influencing this movement.
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@suneel @Noah_L- @danmartell @steijnpelle- @jordanwalker @apatzerIs @rrhoover This is what I think. If you take mobile self-improvement apps broadly (tracking, health, education), there was a fad to try to algorithmize everything, i.e. #gamification. I went down this path. @avantgame did this with Super Better. @buster did this with HabitMonth. There was an RPG todo list, EpicWin, that had one of the most awesome explainer videos of all time. But I think people feel like this is now either a dead end or too early. I personally feel like it's a dead end. But nobody gave up on the space so we're back to trying other things, like humans. However imperfect they may be, humans can get a lot done. It actually reminds me of @ev's talk at the first XOXO about how nothing in tech is new, it's just easier versions of what people already like to do.
So, in a way, coach.me is extremely simple. People want coaches. We're making having a coach as easy as possible. You can hire them anywhere/anytime for a price that's reasonable and with some confidence that their quality has been measured.
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@tonystubblebine well said. I've made similar comments about "machine-driven" solutions as it relates to discovery and products. Technology enables some amazing things but that doesn't necessarily mean the "complex technical solution" is the best approach.
@suneel @Noah_L- @danmartell @steijnpelle- @jordanwalker @apatzerIs @rrhoover @avantgame @buster @ev @tonystubblebine We came to a very similar realization in 2013. We spent several months coming up with a 2.0 for Fitocracy with visions of algorithmically guiding users toward their fitness goals, only to later realize that smart notifications and machine-optimized recommendations wouldn't solve the problem we were going after. So we started experimenting with human coaching in summer 2013, found early signs of success, and focused nearly all of our efforts on the new model in 2014. We expect to continue pushing and evolving our coaching business this year.
Coach.me is a rebrand of self-improvement app Lift (which recently launched 2.0) which shows @tonystubblebine is doubling down on coaching
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I really loved the original name—it had just the right connotation and sound. The logotype and mark were beautiful. Coach.me makes it feel much different for me :( In fairness, though, I'm probably not your ideal user. I only ever really wanted a simple habit tracker to keep me flossing, at Inbox Zero, and going to bed early.
@brandon_weiss try Upkeep or Timely for habit-tracking.
@tonystubblebine Coach.me may not be the sexiest, most creative name but it does a good job of describing what it's for. Too many makers get too creative, imho, using esoteric names or marketing copy to communicate what they do. Abstract names can work but nothing's wrong with being direct. :)
@rrhoover What do you think about directness in the era of app stores? I'm always struck by how many popular apps have incredibly direct names.
@brandon_weiss I still use Buster's HealthMonth for this. It's great. I wish both Buster and the subsequent purchasers hadn't basically abandoned updates and bug fixes but it's functional without being intrusive.
@tonystubblebine Very interesting! I still hate the new name/brand, but it makes sense. I am admittedly an odd/niche user—I'm not interested in coaching, but I would have happily paid $10/month for Lift how it was before.
Are you willing to give any stats around the coaches? How many are there? How many people have they successfully coached? How happy are people with coaches? How do you define success for a coach (purely subjectively based on coachee feedback, subsequent coachee behavior, etc)?
@buster Yeah, a sprinkling. We've got 700 coaches. I think 150 or so have had clients at this point and that we served more than 2000 people during the coaching beta period. The most any coach made in a month was $4300. Clients are very hit or miss. If they're unhappy, they're really unhappy. I ran a NPS at the 2-week mark. 50% were very positive and 25% were mildly or majorly negative. Given how many obvious problems we have this early, I thought that was great. Also, the wikipedia on NPS literally does say that any positive score is good. But we're not awesome yet. Working on that.
@buster @tonystubblebine does someone have to have a 100 day streak to become a coach? Are you hand-picking "no names" based on activity or recommendation or external content creation? (For example, I would bet @abatalion doesn't have a 100 day streak, but is extremely knowledgeable on cooking and has been a great coach to me on this front.)
@buster @abatalion @micah The first wave of coaches were all recruited based on success within particular goals. It wasn't 100-day streak drastic, but they were all impressive Lift/Coach.me users.