Cameras are eyes. We give them brains.

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Yet another great member of 500 Startups :) You can add apps to your camera and turn it from just a monitoring device to something more, like: - You can count people present in a room - You can count cars on a highway - You can attach events like: if someone crosses a line, do somehing You can develop also your own app and use their platform to share it (or sell it) with the others.
and check out this interview with @scobleizer. He beat us to it :P
Great tag line, makes it very clear what you guys do!