Topview Motion StudioGet a launch video for about $3, not thousands
Promoted
ClayHog
See what AI says about your brand and competitors
254 followers
See what AI says about your brand and competitors
254 followers
See what ChatGPT, Gemini, Perplexity, Claude & AI Overviews really say about your brand. Track your visibility, measure sentiment, and uncover why competitors rank above you in AI answers. Free 7-day trial.
Evrybo
Hey Product Hunt!
I'm Nikola, founder of ClayHog, and I’m excited to finally share what we’ve been building 🚀
If you’ve been following the shift to AI search, you’ve probably noticed something strange: your brand shows up in ChatGPT, Perplexity, or Gemini… but you have no idea when, why, or how often.
That’s the problem we’re solving with ClayHog.
ClayHog helps you understand how your brand appears in AI-generated answers and gives you the tools to improve it.
Think of it as visibility tracking + prompt intelligence + content creation for the AI-first web.
Instead of guessing, you can track prompts, discover opportunities, monitor citations, and create content that increases your chances of being mentioned.
What makes ClayHog stand out:
Prompt Tracking (Scouts)
Track the exact prompts your audience is searching for and see how your brand performs across ChatGPT, Perplexity, and Gemini.
AI Keyword / Prompt Discovery
Find high-impact prompts and questions people ask AI tools, not just traditional search keywords.
AI Visibility Dashboard
Understand your presence with insights like visibility, sentiment, and competitor comparisons, all in one place.
Citation Tracking
See where AI tools pull information from, which sources mention you, and where you’re missing.
Content Opportunities & Creation
Discover what content AI prefers for your niche and generate ideas or drafts that increase your chances of being cited.
AI Crawler Logs
Monitor visits from GPTBot, ClaudeBot, PerplexityBot, and more, and understand how AI crawlers interact with your site.
GEO Audit
Run a quick AI search readiness report and see how well your site is prepared for AI-driven discovery.
…and much more, from Reddit & YouTube monitoring to domain signals, brand-guided content, and shareable reports.
ClayHog started as a simple question: “How do we know what AI says about us?”
It quickly became clear that this is a completely new layer of visibility, one that traditional SEO tools don’t cover.
Now it’s not just about tracking, it’s about taking action.
We’re just getting started, and your feedback means everything to us.
If you're thinking about AI visibility, GEO, or just curious how your brand shows up in tools like ChatGPT, give ClayHog a try.
Drop a comment, share your thoughts, or DM me , I’d love to hear what you think 🙌
Cheers,
Nikola 🦔
@nykollam Hi. could you help verify these details? https://softrankings.com/products/clayhog
Not sure if this is just happening on my end, but I ran into an issue with the signup flow.
I signed up using my Google account and completed the form with my details and brand website. However, when I clicked “Next,” nothing happened. I tried again across different browsers, but the issue persisted.
Wanted to flag this in case others are experiencing the same, happy to provide more details if it helps debug.
Evrybo
@matheusdsantosr_dev thank you for flagging this. We’ve checked our server logs and can’t see anything unusual on our side at the moment. Could you please send us a few more details, or any console errors you see, to support@clayhog.com? That would help us investigate further.
@matheusdsantosr_dev @nykollam I'm seeing the same thing on my end! Clicking the "Next" button just deactivates it and I'm unable to move past step 1 in onboarding
@matheusdsantosr_dev Same issue for me. @nykollam
Different AI tools often have very different takes on the same brand. When I see ChatGPT mentions me differently than Perplexity, how do I figure out what's actually driving that gap?
Evrybo
@klara_minarikova the gap usually comes down to differences in data sources, retrieval, and ranking.
Each tool builds answers from a different mix of indexed web content, historical training data, and real-time retrieval.
So if your brand appears differently in ChatGPT vs Perplexity AI, it’s typically because:
different sources are being picked up
your positioning isn’t consistent across those sources
or competitors are more strongly associated with certain queries
With ClayHog, you can see this side-by-side and understand why the difference happens - not just that it happens. You can also validate it with crawler logs, so you know which AI bots are actually discovering and accessing your content.
Exstats
That's a very cool product. I've already added my product to track it. The Reddit section has been especially useful for me at my current stage and already helped me to find places where I can show up and share what I'm building. Prompt tracking looks really useful too. Like it, following.
Evrybo
@nowaffl really appreciate this, glad it’s already useful 🙂
Reddit tends to be one of the earliest places where you can actually influence how your product shows up in AI answers, so you’re looking in the right direction.
With prompt tracking, once you start running a few prompts consistently, you’ll begin to see patterns in when and why you show up (or don’t), especially across different tools.
If you notice anything missing or confusing while using it, feel free to share, we’re still shaping a lot of this based on early feedback.
This is truly an underrated product/service. One of my biggest anxieties is about how I can ensure I get maximum brand exposure. Your tool looks like a great start alongside Google search console.
How long should a brand have operated for in order for ClayHog to gather sufficient information for its analysis?
Evrybo
@leroy_price thanks a lot, really appreciate it 🙏
There’s no minimum age for a brand. ClayHog works based on how much your brand shows up across the llm, not how long it’s been around.
For newer brands, it’s especially useful to:
see which prompts trigger competitors
understand how they’re positioned in AI tools
spot early content opportunities
For more established brands, you’ll get deeper insights like consistent visibility, citations, and differences across tools. We’re also exploring integrations with tools like Google Search Console to connect traditional search data with AI visibility and give a more complete picture.
You can start from day one, and it gets more accurate as your presence grows over time
How does the service work? Are you able to identify external sources that ChatGPT relies on during training, or do you “assume” what it will answer?
Evrybo
@natalia_iankovych We don’t have access to ChatGPT’s training data, and no external tool can directly see or identify exactly what it was trained on.
What we do instead is analyze how AI tools respond in practice.
ClayHog works by:
running real prompts across tools like ChatGPT, Perplexity, and Gemini
capturing the actual responses they generate
extracting signals like mentions, citations (when available), and positioning
comparing results across tools and over time
From this, we can identify:
which sources are being surfaced (especially in tools like Perplexity that show citations)
how your brand is described and in what context
which competitors appear alongside you
how this changes depending on the prompt
So rather than “assuming,” we’re observing real outputs and reverse-engineering patterns based on consistent prompt tracking.
In short:
We don’t see the training data, but we can clearly see the behavior of the model, which is what actually matters for visibility.
Bulbthings
Great product Nikola 👍 I'd like to see how it tracks our position overtime and makes relevant content suggestions. I wasn't able to produce suggested content on the free trial but the outline it suggested made sense which makes it a very useful feature. Is the content AI friendly and do you provide the associated meta data for LLMs?
Evrybo
@leslie_depond Thanks a lot, really appreciate it 🙏
Yes, the content is "AI-friendly". In ClayHog, it’s structured into clear sections like title, intro, key takeaways, and FAQ, rather than a single block of text, which makes it easier for AI tools to parse and surface.
We also include metadata signals (like author and date) and an E-A-T score (Expertise, Authoritativeness, Trustworthiness) as part of our GEO analysis, with actionable suggestions like adding citations, case studies, or expert input.
You can generate and insert content for those recommendations directly, so it’s not just analysis but something you can act on right away.
At the moment, we don’t auto-generate full schema org / JSON-LD markup for every article, but the content is CMS-ready and easy to enrich further on your end.
On the tracking side, we’re actively improving how you can track visibility over time and connect that directly with content opportunities 👍
Bulbthings
Thanks@nykollam I'll definitely give the CMS-ready content a try 😀👍 The schema would be a great addition for your roadmap 🙏