Smart speaker complete with touchscreen and voice control

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I don't get this at all. The beauty of Google Home, or Alexa for that matter, is that you don't need a screen anymore. This looks like a giant step backwards.
Just a android tablet inside of a speaker housing :)... But hey, not a bad idea!
Why not just an Alexa interface? Any real functionality with the touchscreen?
I like the concept, a great tool in the kitchen, imho. Remembers me the Auna Swizz Media Centre (Disclaimer: from my company)