Change Toothpaste, has developed a chemical-free toothpaste that has no plastic packaging. The toothpaste, which is in tablet form, is part of the company’s efforts to reduce plastic waste.
Love the vision. Vision will definitely help get the first cohort of customers, but to scale this you should also focus on things like the process. How does it work? Digging into the FAQ's if fine for now, but you should move that into your main message.
The website has zero information about the company. Legal or other. Accreditations? Certificates? For something you are ingesting it helps be more confident in the people who make the product.
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Interesting, like the recycling angle but how good is the paste?!
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