Wow, looks beautiful and really useful. In your beta testing, have you seen people use Cassette for something other than designer user interviews? This seems like it could be used much more broadly for taking meeting notes, journalism, podcasting, etc...
@kleneway Yeah we've heard from tons of people including journalists, podcasters, executives and salespeople. As designers ourselves, we think the pain point in user interviews is the strongest, but we of course want people to use the product in as many different ways as possible. We'll soon be adding even more features to help people in other roles use Cassette as part of their existing workflows.
@preetangad@kleneway I was thinking the exact same. I totally understand laser focus on target customer. Though, one option very close to the target customer is qualitative moderators in the market research industry. They spend tons of time spend sifting through audio files and transcription costs are a big part of their costs. Same idea as UX/UI/Design reviews, but just applied to different categories and biz objectives. The Cassette design is also clean and clear - not at all intimidating. You're definitely onto something.
@the_mw@kleneway Wow thanks so much for all that encouragement. Would you be able to help us reach that audience?
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Ok I recorded 30 seconds and it works fine! Sure, there are issues, but more than 50% of my English was written down. What's your revenue model? Subscription or pay-as-you-go? Or both?
@ijaack94 Thanks for the feedback. I'd encourage you to try recording a longer conversation. At that point, transcription accuracy becomes much less important and you'll see yourself saving a lot of time using search, skim and skip. Plus, accuracy will keep improving and we'll be rolling out a lot of features like manual editing and alternate word suggestions.
We offer 3 subscription plans for transcription, and you can see them here (http://www.cassette.design/#pricing). Our prices are up to 30x cheaper than popular manual transcription services. Plus, all the other features of the app (Record, bookmark, comment, share etc) are free even for non-subscribers.
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@preetangad since it is automated and all code reside inside the app, why not have a fixed price instead of ongoing subscription? Transcribing 1 or 100 hours will cost the same to you guys... Why not just price it for profit instead of ongoing commitment?
@ramganesh We're using the best off-the-shelf technology for transcription. Unfortunately, that's something we have to pay for based on usage. Moreover, it also makes sense that people who get more value from the app and save more time using it will be willing to pay more for it.
Hey Product Hunt
Since we first announced Cassette last year (https://www.producthunt.com/tech...), we've been testing the product internally, with help from many of you in the Product Hunt community.
Today, we're releasing Cassette 1.0 for iOS on the App Store.
Cassette is the best way for designers to record & share user interviews. With almost no overhead, you can record, transcribe, and bookmark key moments in user interviews – and share it all with your team.
The app was designed by designers from Stanford d.school and UCLA Cognitive Science in collaboration with David Kelley (cofounder of IDEO and d.school). The team has worked together in the past to build Funder (https://www.producthunt.com/tech...).
We are passionate about helping people become more creative. Cassette is designed with a lot of clever scaffolding to help rookie designers become better at their craft. It's also a powerful tool that lets expert designers focus on interviewing and not have to worry about notetaking.
We hope that this allows designers to get out of the building more often and talk to real users instead of having to worry about scheduling with a notetaker.
You can try Cassette transcription for free on your first conversation (up to 30 minutes).
Can't wait to hear your thoughts,
Angad
PS you can tweet us at @CassetteTech or email me angad@lemonade.io
@preetangad This is *exactly* the tool I've been searching for to streamline my podcast production workflow at Heavybit. I write down interesting quotes, production issues, curse words, etc. while recording shows live to speed up the post process. I've used pen and paper, iPads, iPhones with external keyboard, laptops etc. to catalog this information w/ rough timecode.
None of these are perfect though - they're either too loud and come through the mics, too slow and imperfect, or require an additional step of copying everything into google docs.
Being able to simply add a bookmark that's time stamped and that optionally includes a transcript is going to save so much time pulling quotes and selecting edits, while also bringing hosts closer to the process.
Having a transcript finished at time of recording will also save time and money on the back end where I transcribe our shows. I'm curious if you can provide or re-format the raw transcripts in other formats than txt, more specifically in .ttml?
@sebfeed When we first launched, we had a pay as you go model where you paid a flat rate for each minute you transcribed. After talking to 100s of users, we decided to switch to 3 monthly subscription plans. This allowed us to make transcription 3x cheaper than before, and now up to 30x cheaper than manual transcription services.
@tedcarstensen Wow thanks a lot for those kind words. As a designer myself I saw the pain point and also noticed that many designers are still using a combination of paper, physical audio recorders, manual transcription and designated notetakers. While you can use Cassette in addition to any other tool, we think you'll quickly be relying completely on Cassette. We designed it to work completely handsfree but also gave a bunch of neat features for power users like yourself.
For now, we only export the transcripts in plain text. I wasn't familiar with .ttml but we'll take a look at it and try to add it. However, we'll soon be releasing a web-dashboard that will let you review all your recordings, transcriptions and notes on a desktop. We think you won't want to export files out of Cassette at that point since it will let you do search across all your content and jump to different parts of the audio in a flash.
I'd love to hear what other ideas you have as a power user for making the product even better.
Beautifully executed app. I love the color coded bookmarks. I can also see a lot of use for this app by people outside the design community as well, such as Journalists!
How do you ensure the security of the data we submit? I am working with BIG 4s, banks and security companies. Interviews contain sensitive and confidential information and I have to comply to strict data storage rules. How is the data encrypted and how do you handle backups?
@janahrend Hi Jan, great question. We are very serious about security and privacy, since we know many of our customers use Cassette on confidential conversations. While other transcription services use humans, Cassette uses only software so no human can ever access your data. We store your recordings, transcriptions, bookmarks and notes only on your device and not on any servers. If you want to share your data to other devices or other users, you can still do so by using your preferred apps.
How about the accuracy? I had an early access account and have stopped using the product because transcription accuracy was so low, it was unusable. This is not meant to be a complaint against Cassette, none of the players in this market have nailed it yet, in my experience - which is probably a result of the fact that this is a very, very difficult thing to get right.
@andreasduess Hey Andreas, thanks for the feedback. We're always working on increasing the transcription accuracy as well as adding features like manual editing and alternate word suggestions to help make transcripts more accurate. Still, in tests, we've found the transcription to be good enough that search works most of the time and for being able to use the transcript to skip to different parts of audio, which are both huge timesavers. Would encourage you to give the product a try again and let me know what you think. Finally, we've recently built a way for users to rate transcription accuracy for each transcript, so we're tracking that very closely :)
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