Hello product hunters! I'm Brad- the Founder and CEO of Campaign. It’s been years in the making and we couldn't be more excited to introduce Campaign to you today.
Armed with a strong background in making products, our team set out to redefine the furniture experience. We've designed a living room suite entirely from the ground up. Leveraging modern manufacturing processes we've created a sofa we can mail to you. We created a product we're proud to own and I hope soon you feel the same way too. Jump over to CampaignLiving.com to learn more. Don't hesitate to reach out if you have any questions.
Assemble in less than three minutes without tools, and it's insanely comfortable. I'm an investor, but before you give me the "obviously you're going to say that" stuff, know that I was super skeptical. I went to visit Brad and his team at their Oakland workshop, easily assembled the couch, then subsequently napped on it for the next hour.
I hate Ikea and yet I keep buying their stuff. There hasn't been a good looking, affordable alternative. Now there is. "Incredible quality and next level engineering / manufacturing = the new IKEA."
Report
Hey @bradsewell, what's the story behind the name Campaign?
@jkwade Great question! History has a way of repeating itself and it couldn't be more true with Campaign furniture. In the late 1800s early 1900s, the British military would go on military campaigns around Africa and India. The officers and generals wanted high-quality furniture in their tents that resembled the pieces in their Victorian homes. The furniture manufacturers of the era designed tables that folded away and chairs that collapsed flat. These products were carried from camp to camp by camels in crates. The Victorian design aesthetic using solid wood construction with brass accents made its way back to England and is traded on the antique market today known as "campaign furniture". We're the modern play on this classic story. Check out https://en.wikipedia.org/wiki/Ca... !
This looks great. Love the designs and colors.
One question though, what is the return policy?
And for all that is holy, while I do appreciate the design, please put a menu on the page somewhere so I can skip around and get right to the product info :)
@mpiccinato All pre-orders will include free returns. Thanks for the UX feedback ;)
Report
It is funny, in a class of mine, we had actually discussed that ikea's success might have been associated with the appeal of "DIY" and the lack-of-willingness to criticize something you, yourself had assembled over the hours that it took you... Kind of like a "mother's love" for something that otherwise is wrought with imperfections. My professor had published a white-paper on the idea here; http://www.hbs.edu/faculty/Publi...
@tardisk_ Yes of course! What a fantastic theory. I had the opportunity to discuss this with Michael Norton at HBS as well! Glad to see a fellow HBS product hunter!
This is such a great concept! I am getting fed up by IKEA furniture because they they a while to disassemble if I need to move.
@bradsewell Do you guys plan to roll out other types of furniture?
Campaign
Dropbox DocSend
Carpool VC - S2E3, Prerna Gupta, Founder/CEO of Hooked
Campaign
StockX
Campaign
Campaign
Ario