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Buyer Personas: How to Gain Insight into your Customer's

Align your Marketing Strategies, and Win More Business

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Discussion

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Joshua Bretag
@joshuabretag · Founder, Blueprint Solutions
One think that I find I am consistently struggling with is understanding the psychology of why people buy and do what they do. I am always asking Who is my target audience? Where do they hang out? Why do they hang out there? What motivates them? What do they like? and so many more questions. While I don't think Buyer Persona's answer all the questions wh… See more
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Joshua Bretag
@joshuabretag · Founder, Blueprint Solutions
If you are creating persona's I also recommend this as additional reading https://moz.com/blog/personas-un...